Spring 2024 platform recap – ContentCon edition: What’s new and what’s coming for Contentstack

Fresh from the stage at ContentCon! We’re announcing a bunch of exciting updates and we’re thrilled to share them with you. This event is a highlight for us, providing an opportunity to interact with our customers, hear about their successes and showcase the exciting things we’ve been working on. In this post, we’ll recap the latest releases—all designed to help you gain an edge by delivering high-powered personalized experiences at scale.

Personalize (Early Access)

Personalization has been broken for so long due to the scale required to make it effective. Personalize is a new product that changes the game by enabling personalization at scale through the power of AI, seamlessly integrating into the content lifecycle. As a core part of our platform, our CMS is now even more powerful with Personalize, helping you tell the right stories to the right people at the right time.

• Segment audiences: Easily create and manage audience segments based on various criteria like location, interests, and purchase history.
• Deliver targeted content: Serve personalized content to each segment, enhancing engagement and relevance.
• A/B testing: Experiment with different content variants to optimize performance, measure conversion metrics, and determine the best-performing content.

Learn more about Personalize.

Contentstack AI

Successfully achieving personalization without AI is near impossible. We’ve been experimenting with AI capabilities for a while, encountering and learning from many of the same challenges and opportunities our customers face. This has led us to develop an AI experience that truly supports our customers’ needs. Discover more about Contentstack AI on our website.

Brand Kit (Available Now)

Uncontrolled AI content can produce off-brand and poor digital experiences. Brand Kit addresses this by applying brand controls to govern how AI generates content so that it aligns with your brand's voice and style.

• Knowledge Vault: A centralized repository for brand-specific information the AI uses to supplement its knowledge and ground its responses, making them more relevant and accurate.
• Voice Profiles: Customizable profiles that guide the AI in maintaining consistent tone, style, and language.

Interested in seeing Brand Kit in action or learning how to set up a Knowledge Vault and create Voice Profiles yourself? Be sure to check out our small group demo on Brand Kit, happening on June 13th. Register here.

AI Connectors (Available Now)

Once you've created great content, incorporate AI into your workflows with our AI Connectors for Automate. These connectors enable powerful, on-brand automated actions.

AI Accelerator (Available Now)

Implementing AI can be challenging. The AI Accelerator program combines access to Brand Kit, Automate, and AI connectors, along with expert-led sessions and educational resources from Contentstack Academy—all to fast-track your AI adoption by helping you identify practical use cases and deploy AI successfully and safely within 90 days. Learn more about the AI Accelerator program.

Contentstack Academy (Available Now)

As part of the AI Accelerator, Contentstack Academy offers specialized AI courses, along with a wide range of other courses about our platform. This newly refreshed academy provides self-paced learning courses to help you maximize your platform familiarity. Explore Contentstack Academy.

Google Cloud Hosting Support (Available Now)

That’s not all though! Because Contentstack now supports hosting on Google Cloud. This new option allows you to host your Contentstack data on Google Cloud, providing greater flexibility and scalability for your CMS needs.

Learn more

These updates are all about gaining an experience edge and maintaining brand relevancy by helping you deliver personalized experiences at scale, powered by AI.

To stay informed about all the latest updates and our product roadmap, visit the Contentstack Pulse page. Also, don’t miss our upcoming Spring Recap ContentCon Edition webinar, where we’ll dive deeper into these updates and more. Register for the webinar here.