Orchestrate real-time omnichannel experiences with Flows

We're thrilled to announce that Contentstack Flows is now available! This isn't just another feature; it's a powerful, real-time journey orchestration canvas seamlessly integrated into the Contentstack Digital Experience Platform (DXP). Flows empowers you to design, execute, and optimize sophisticated, seamless omnichannel customer campaigns like never before, transforming how you connect with your audience.

What can you do with Flows: Unleash true omnichannel orchestration

Imagine every customer iteraction (on your website, via email, in-app, or through an ad) perfectly timed, deeply relevant, and flawlessly coordinated. Flows makes this your operational reality.

Build and automate with unprecedented ease

Ditch clunky campaign setups. Use pre-built Global Flow Templates for common scenarios like Welcome Series or Abandoned Cart recovery, or create custom flows on our intuitive, drag-and-drop visual canvas. The benefit? Save time, boost team efficiency, free up resources, and scale omnichannel personalization efforts.

Engage in actual real-time, every time

Timing is everything. Flows leverages instant triggers, reacting in an incredible 50-250ms, based on customer events, attribute changes, or specific behaviors. This means you connect with customers with pinpoint precision when it matters most, significantly boosting engagement, accelerating conversions, and fostering loyalty.

Coordinate cohesively across every channel

Your customers don’t live in silos, and neither should your marketing. Natively orchestrate actions across web, email, mobile, social ads, programmatic advertising, webhooks, and APIs from one central hub. Deliver consistent, personalized brand experiences everywhere, strengthening recall, building trust, and maximizing message impact.

Optimize for peak performance with actionable insights

Utilize built-in analytics, robust A/B/n testing, meticulous version control, and comprehensive goal tracking to understand what’s working and why. Continuously improve results, demonstrate ROI, and make confident, data-driven decisions to elevate campaign effectiveness. 

Key features at a glance

• Real-time orchestration (50-250ms latency)
• Intuitive visual journey builder
• Global and user-generated templates (e.g., Welcome, Abandoned Cart)
• Native omnichannel coordination (web, email, mobile, ads, webhooks, API)
• Advanced A/B/n testing and holdout groups
• Built-in performance analytics and goal tracking

Why this matters and how to unlock immediate value

Flows delivers tangible results, tailored to your Contentstack journey:

Already a Contentstack DXP or CDP customer?

Flows is ready for you! This powerful new capability is now in your Lytics interface, ready to amplify your existing strategies. Automate complex workflows, gain deeper cross-channel insights, and unify your customer data with actionable orchestration.

Get started instantly! Log in to Lytics, find “Flows” under “Using Profiles,” and build your first Flow! Explore product documentation and tutorials on Contentstack Academy.

Using Contentstack Personalize?

Take the decisive leap to true omnichannel with Flows! You’ve seen the power of personalization on your website. Now, extend that intelligence across every customer touchpoint. For cohesive journeys across email, mobile, social ads, and more, Flows within our DXP is your definitive answer. Unlock your customer data’s full potential and deliver truly connected experiences.

Upgrade your omnichannel personalization. Ready for omnichannel? Learn about upgrading to DXP by visiting our Omnichannel Personalization page or contact our sales team.

Looking to master omnichannel personalization?

Discover Contentstack Adaptive DXP with Flows. Fragmented experiences are no longer an option. Contentstack's DXP, supercharged with Flows, offers a unified solution to activate data, personalize content, and orchestrate real-time customer journeys across all channels—without the complexity of disconnected tools.

See the power and simplicity: Experience how you can achieve unparalleled journey visibility, accelerate execution, and gain granular control. Request a personalized demo to learn how we can help you conquer your personalization goals.

Build omnichannel experiences

The era of siloed marketing is over. Take complete control of your customer experiences and deliver value at every interaction. Explore Contentstack Flows today and start building the future of customer engagement!