Let’s talk

Start building

<p>Fresh from the stage at ContentCon! We’re announcing a bunch of exciting updates and we’re thrilled to share them with you. This event is a highlight for us, providing an opportunity to interact with our customers, hear about their successes and showcase the exciting things we’ve been working on. In this post, we’ll recap the latest releases—all designed to help you gain an edge by delivering high-powered personalized experiences at scale.</p><h2>Personalize (<em>Early Access</em>)</h2><p>Personalization has been broken for so long due to the scale required to make it effective. Personalize is a new product that changes the game by enabling personalization at scale through the power of AI, seamlessly integrating into the content lifecycle. As a core part of our platform, our CMS is now even more powerful with Personalize, helping you tell the right stories to the right people at the right time.</p><ul><li><strong>Segment audiences</strong>: Easily create and manage audience segments based on various criteria like location, interests, and purchase history.</li><li><strong>Deliver targeted content</strong>: Serve personalized content to each segment, enhancing engagement and relevance.</li><li><strong>A/B testing</strong>: Experiment with different content variants to optimize performance, measure conversion metrics, and determine the best-performing content.</li></ul><p><a href="https://www.contentstack.com/personalize" target="_blank">Learn more about Personalize</a>.</p><h2>Contentstack AI</h2><p>Successfully achieving personalization without AI is near impossible. We’ve been experimenting with AI capabilities for a while, encountering and learning from many of the same challenges and opportunities our customers face. This has led us to develop an AI experience that truly supports our customers’ needs. <a href="https://www.contentstack.com/ai" target="_blank">Discover more about Contentstack AI on our website</a>.</p><h3>Brand Kit (<em>Available Now</em>)</h3><p>Uncontrolled AI content can produce off-brand and poor digital experiences. Brand Kit addresses this by applying brand controls to govern how AI generates content so that it aligns with your brand's voice and style.</p><ul><li><strong>Knowledge Vault</strong>: A centralized repository for brand-specific information the AI uses to supplement its knowledge and ground its responses, making them more relevant and accurate.</li><li><strong>Voice Profiles</strong>: Customizable profiles that guide the AI in maintaining consistent tone, style, and language.</li></ul><p>Interested in seeing Brand Kit in action or learning how to set up a Knowledge Vault and create Voice Profiles yourself? Be sure to check out our small group demo on Brand Kit, happening on June 13th. <a href="https://explore.contentstack.com/intro-to-brand-kit" target="_blank">Register here</a>.</p><h3>AI Connectors (<em>Available Now</em>)</h3><p>Once you've created great content, incorporate AI into your workflows with our AI Connectors for Automate. These connectors enable powerful, on-brand automated actions.</p><h3>AI Accelerator (<em>Available Now</em>)</h3><p>Implementing AI can be challenging. The AI Accelerator program combines access to Brand Kit, Automate, and AI connectors, along with expert-led sessions and educational resources from Contentstack Academy—all to fast-track your AI adoption by helping you identify practical use cases and deploy AI successfully and safely within 90 days. <a href="https://explore.contentstack.com/ai-accelerator-access-request" target="_blank">Learn more about the AI Accelerator program</a>.</p><h2>Contentstack Academy (<em>Available Now</em>)</h2><p>As part of the AI Accelerator, Contentstack Academy offers specialized AI courses, along with a wide range of other courses about our platform. This newly refreshed academy provides self-paced learning courses to help you maximize your platform familiarity. <a href="https://www.contentstack.com/academy" target="_blank">Explore Contentstack Academy</a>.</p><h2>Google Cloud Hosting Support (<em>Available Now</em>)</h2><p>That’s not all though! Because Contentstack now supports hosting on Google Cloud. This new option allows you to host your Contentstack data on Google Cloud, providing greater flexibility and scalability for your CMS needs.</p><h2>Learn more</h2><p>These updates are all about gaining an experience edge and maintaining brand relevancy by helping you deliver personalized experiences at scale, powered by AI.</p><p>To stay informed about all the latest updates and our product roadmap, <a href="https://www.contentstack.com/platform-updates" target="_blank">visit the Contentstack Pulse page</a>. Also, don’t miss our upcoming Spring Recap ContentCon Edition webinar, where we’ll dive deeper into these updates and more. <a href="https://explore.contentstack.com/contentstack-pulse-spring-roadmap-webinar" target="_blank">Register for the webinar here</a>.</p>

PULSE_General.png

Spring 2024 platform recap – ContentCon edition: What’s new and what’s coming for Contentstack

Let’s get personal: how composable makes personalized content easier

Screenshot 2024-05-17 at 4.44.13 PM.png

<p>Your customers crave <a href="https://www.contentstack.com/solutions/personalization">personalized digital experiences</a> more than ever, and businesses have been on an endless quest for the right technologies to meet these high expectations efficiently, effectively and at scale. There are many personalization players in the market, and some companies are even buying their way into this space</p><p>But despite all that, a solution remains elusive.</p><h2>Why is personalization so impersonal?</h2><p>When we talk to our customers and prospects, here are a few of the top reasons that regularly surface:</p><ul><li><strong>IT blockers:</strong> The need to involve developers slows down operations and prevents scalability</li><li><strong>Content overload:</strong> Generic “personalized” content due to LLMs not having access to relevant information</li><li><strong>Overly manual:</strong> Requires a lot of manual processes that slow down time to market</li></ul><p>As you assess personalization capabilities, beware of the <strong>Personalization Posers — those CMSes, add-on products, or legacy solutions </strong>that promise a lot but deliver little.&nbsp;</p><h2>Personalization done right</h2><p>First off, to deliver omnichannel content quickly and at scale, you need a robust enterprise-grade headless content management system (CMS) as your starting point. This is the most efficient way to deliver content to multiple endpoints.&nbsp;</p><p>And this is where the Contentstack Headless CMS shines, providing the agility and freedom your developers and creatives need to adapt quickly and maintain brand relevance with the right message on any channel at the right time.&nbsp;</p><h2>A solution that simplifies personalization, crafted to scale effortlessly</h2><p>The last thing you need is more complexity. Thankfully, we are in the business of making your life easier, more productive and more profitable. So we don’t just stop with a world-class Headless CMS, we also believe you should be able to easily add a tightly integrated, AI-powered personalization engine to create personalized experiences at scale — with little to no developer time required. That’s why we are launching <strong>Personalize</strong>, our built-from-the-ground-up A/B testing and segmentation engine designed to work hand-in-hand with our CMS.</p><h2>AI that knows your business and speaks your voice</h2><p>Next is how to solve for the content overload… But what good is “personalized” content if it’s not actually personalized or brand-aware? Anyone can prompt an LLM to craft generic, off-brand content for different audiences. You need the ability to marry AI-driven content generation with deep brand insights and product information to make that content<em><strong> drip with your brand voice</strong></em>.&nbsp;</p><p>We call this <strong>Brand Kit</strong>, and it works hand-in-hand with Personalize and our previously announced AI Assistant that gives you the power of cutting-edge content generation built into the authoring experience.&nbsp;</p><p>And, what if it was all possible WITHIN your CMS authoring experience? Do we have your attention yet?&nbsp;</p><h2>Automate the mundane and routine</h2><p>The last hurdle to operationalizing personalization at scale is automation smarts that eliminate all the manual tasks that personalization at scale requires.&nbsp;</p><p>Imagine being able to produce 100s of variants of a single piece of omnichannel content for every audience segment you may have with a push of a button.&nbsp;</p><p>When you combine <a href="https://www.contentstack.com/automation-hub"><strong>Automate</strong></a> with our personalization engine, it’s not just another broken personalization pipedream – it’s your new reality.</p><h2>Want true personalization power? We can help</h2><p>You solve for all that (robust enterprise-grade headless, tightly integrated personalization engine, and automation smarts), and you solve for personalization at scale.</p><p>It's hard… we get it—but have no fear. We are here to help you along your personalization journey and fast-track your implementation. We give you the tools you need and help you learn best practices and how to set up and run your personalization campaigns.&nbsp;</p><p>We call this our <strong>AI Accelerator</strong>. This tailored program provides AI-powered capabilities with all the educational resources and expert support you need. It ensures you're fully equipped to <strong>implement AI-powered personalization seamlessly and deploy in just 90 days.</strong></p><p>The poseurs out there might have one thing we’ve covered in this piece, but putting them all together to give you the intuitive, developer-free experience you need? Forget it.&nbsp;</p><h2>Watch the live debut of Contentstack AI</h2><p>To learn how to unleash true personalization power, watch the release of our full suite of Contentstack AI products live on stage at ContentCon 2024 on June 5th.</p><p><a href="https://bit.ly/44HmFXI"><strong>Register here</strong></a></p>

The future of
personalization, now

Built for simplicity, designed for unprecedented scale

Deliver tailored content that resonates

Optimize customer journeys in real-time

Increase conversions with relevant recommendations

Build lasting customer relationships

Tailored for results

Ultimate efficiency

Maximum scale

Unmatched results

How leading businesses deliver next-level personalized experiences

Miami Heat delivers real-time personalized digital experiences with a headless CMS

Leesa drives organic traffic, efficiency and personalization using Contentstack

GetYourGuide uses Contentstack to personalize and enrich travel experiences

Trusted by GLobal brands

Get the latest digital experience insights

The future ofpersonalization, now

Overview