<p>We're thrilled to announce that <strong>Contentstack Flows is now available!</strong> This isn't just another feature; it's a powerful, real-time journey orchestration canvas seamlessly integrated into the Contentstack Digital Experience Platform (DXP). Flows empowers you to design, execute, and optimize sophisticated, seamless omnichannel customer campaigns like never before, transforming how you connect with your audience.</p><h2>What can you do with Flows: Unleash true omnichannel orchestration</h2><p>Imagine every customer iteraction (on your website, via email, in-app, or through an ad) perfectly timed, deeply relevant, and flawlessly coordinated. Flows makes this your operational reality.</p><h3>Build and automate with unprecedented ease</h3><p>Ditch clunky campaign setups. Use pre-built Global Flow Templates for common scenarios like Welcome Series or Abandoned Cart recovery, or create custom flows on our intuitive, drag-and-drop visual canvas. The benefit? Save time, boost team efficiency, free up resources, and scale omnichannel personalization efforts.</p><h3>Engage in actual real-time, every time</h3><p>Timing is everything. Flows leverages instant triggers, reacting in an incredible 50-250ms, based on customer events, attribute changes, or specific behaviors. This means you connect with customers with pinpoint precision when it matters most, significantly boosting engagement, accelerating conversions, and fostering loyalty.</p><h3>Coordinate cohesively across every channel</h3><p>Your customers don’t live in silos, and neither should your marketing. Natively orchestrate actions across web, email, mobile, social ads, programmatic advertising, webhooks, and APIs from one central hub. Deliver consistent, personalized brand experiences everywhere, strengthening recall, building trust, and maximizing message impact.</p><h3>Optimize for peak performance with actionable insights</h3><p>Utilize built-in analytics, robust A/B/n testing, meticulous version control, and comprehensive goal tracking to understand what’s working and why. Continuously improve results, demonstrate ROI, and make confident, data-driven decisions to elevate campaign effectiveness.&nbsp;</p><img asset_uid="blt525635f099b9db20" src="https://images.contentstack.io/v3/assets/blt7359e2a55efae483/blt525635f099b9db20/68243019a66a226d4a16e519/Group_96989.svg" alt="Group 96989.svg" height="auto"/><h2>Key features at a glance</h2><ul><li>Real-time orchestration (50-250ms latency)</li><li>Intuitive visual journey builder</li><li>Global and user-generated templates (e.g., Welcome, Abandoned Cart)</li><li>Native omnichannel coordination (web, email, mobile, ads, webhooks, API)</li><li>Advanced A/B/n testing and holdout groups</li><li>Built-in performance analytics and goal tracking</li></ul><p></p><img src="https://images.contentstack.io/v3/assets/blt7359e2a55efae483/blt320ea7221d7d8b71/683da61702d901d4c01f2978/Flows.png" alt="Flows.png" height="auto"/><h2>Why this matters and how to unlock immediate value</h2><p>Flows delivers tangible results, tailored to your Contentstack journey:</p><h3>Already a Contentstack DXP or CDP customer?</h3><p><strong>Flows is ready for you!</strong> This powerful new capability is now in your Lytics interface, ready to amplify your existing strategies. Automate complex workflows, gain deeper cross-channel insights, and unify your customer data with actionable orchestration.</p><p>Get started instantly! Log in to Lytics, find “Flows” under “Using Profiles,” and build your first Flow! Explore <a href="https://docs.lytics.com/docs/flows" target="_blank">product documentation</a> and tutorials on <a href="https://www.contentstack.com/academy/content/understanding-customer-journeys-with-flow" target="_self">Contentstack Academy</a>.</p><h3>Using Contentstack Personalize?</h3><p><strong>Take the decisive leap to true omnichannel with Flows!</strong> You’ve seen the power of personalization on your website. Now, extend that intelligence across every customer touchpoint. For cohesive journeys across email, mobile, social ads, and more, Flows within our DXP is your definitive answer. Unlock your customer data’s full potential and deliver truly connected experiences.</p><p><strong>Upgrade your omnichannel personalization</strong>. Ready for omnichannel? Learn about upgrading to DXP by visiting our <a href="https://contentstack.com/platforms/omnichannel-personalization" target="_self">Omnichannel Personalization</a> page or <a href="https://www.contentstack.com/request-demo" target="_self">contact our sales team</a>.</p><h3>Looking to master omnichannel personalization?</h3><p><strong>Discover Contentstack Adaptive DXP with Flows.</strong> Fragmented experiences are no longer an option. Contentstack's DXP, supercharged with Flows, offers a unified solution to activate data, personalize content, and orchestrate real-time customer journeys across all channels—without the complexity of disconnected tools.</p><p><strong>See the power and simplicity</strong>: Experience how you can achieve unparalleled journey visibility, accelerate execution, and gain granular control. <a href="https://www.contentstack.com/request-demo" target="_self">Request a personalized demo</a> to learn how we can help you conquer your personalization goals.</p><h2>Build omnichannel experiences</h2><p>The era of siloed marketing is over. Take complete control of your customer experiences and deliver value at every interaction. Explore Contentstack Flows today and start building the future of customer engagement!</p>

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<p><span style="font-size: 11pt;">Contentstack's new Flows feature is a powerful, real-time orchestration canvas that revolutionizes customer engagement. Design, execute, and optimize seamless omnichannel campaigns to transform audience connections.</span></p>

Orchestrate real-time omnichannel experiences with Flows

<p><span style="font-size: 11pt;"></span><span style="font-size: 11pt;"></span>Contentstack recently released our&nbsp;<a href="https://contentstack.com/resources/report/digital-2030" target="_blank">Digital 2030 report</a>, featuring 18 digital experience experts sharing their visions for the future of the industry.&nbsp;</p><p>We also asked a few of our participants to share additional advice on what digital teams should start doing right now to get ready for what’s to come. Read their answers below, and be sure to check out the full Digital 2030 report&nbsp;<a href="https://contentstack.com/resources/report/digital-2030" target="_blank">right here</a>.</p><hr/><h3><a href="https://www.linkedin.com/in/amandanat/" target="_blank">Amanda Natividad</a>, VP of Marketing @&nbsp;<a href="https://sparktoro.com/" target="_blank">SparkToro</a></h3><p>“Start designing content that delivers standalone value, even if the buyer never clicks. That means rethinking how you repurpose content — turning long-form pieces into feed-native insights, useful visuals, and platform-specific takes.&nbsp;</p><p>"It also means rethinking how you'll measure success especially in non-linear customer journeys. Digital teams should get deeply familiar with how their audiences consume information before they’re ready to buy, and invest in tools and workflows that prioritize visibility and trust over gated conversions.”</p><h3><a href="https://www.linkedin.com/in/jainamistry/" target="_blank">Jaina Mistry</a>, Brand and Content Marketing Leader</h3><p>“It’s time to evolve from a team of specialists working in isolation to agile, interdisciplinary squads focused on audience outcomes. We need cross-functional teams that bring together brand, content, ops, product marketing and even community, all focused on crafting end-to-end buyer journeys.”</p><h3><a href="https://www.linkedin.com/in/stoll/" target="_blank">Eric Stoll</a>, CEO @&nbsp;<a href="https://www.arke.com/" target="_blank">Arke</a></h3><ol><li>"Turn every product, service and policy into an openly-described API. Adopt schema.org GS1 Digital Link or similar standards</li><li>Ship an ‘AI-readiness spec’ next to your brand guide</li><li>If you're not already, move towards an API-first architecture for your entire customer experience</li><li>Upskill your team from page builders to ‘agent operators’</li><li>Begin exploring AI commerce flows”</li></ol><h3><a href="https://www.linkedin.com/in/julia-connly-9617ba132" target="_blank">Julia Connly</a>, Manager, Digital Products @&nbsp;<a href="https://www.usopc.org/" target="_blank">U.S. Olympic &amp; Paralympic Committee</a></h3><p>“Teams should be on the lookout for unconventional ideas and be open to exploring concepts that are unfamiliar.”</p><h3><a href="https://www.linkedin.com/in/westendoerpf/" target="_blank">Andreas Westendörpf</a>, CTPO - Chief Technology and Product Officer @&nbsp;<a href="https://www.babbel.com/" target="_blank">Babbel GmbH</a></h3><p>“Rethink every process in an organization's value stream to be supported, improved or replaced by AI-based automation.”</p><h3><a href="https://www.linkedin.com/in/codyslingerland/" target="_blank">Cody Slingerland</a>, SaaS SEO Consultant, author of ‘<a href="https://www.codyslingerland.com/blog/future-of-saas-marketing/" target="_blank">What Will SaaS Digital Marketing Look Like in Five Years?</a>’</h3><p>"Gone are the days of 'easy' organic search traffic. I’ve seen traffic drop as much as 30%+ over the past year for one SaaS brand, impacted heavily by AI (this comes even with a refined keyword targeting strategy and producing exceptional content). Traditional digital marketing and SEO strategies won’t be enough. Brands need to:</p><ol><li><p>Focus on building an unbeatable brand that establishes trust through consistent design and messaging. Building a strong brand is timeless. Additionally, branding efforts through digital and traditional PR can help strengthen your domain authority and acquire more brand mentions in top-tier publications, both of which can be beneficial in showing up more in Google and AI search.</p></li><li>Avoid creating content targeting zero-click searches where AI provides direct answers. Realize that broader, “higher-level” topics will be more easily answered by AI. Refine your SEO strategy to prioritize high-intent searches, even if traffic is low.</li><li>Invest in community-building strategies as platforms like Reddit experience massive growth. Traffic to Reddit has exploded in the past few years. With the influx of AI-generated content, people will look to recommendations from real human beings.</li><li>Extract more value from existing traffic through conversion rate optimization and personalization at scale. Platforms like Webflow Optimize and Mutiny can help brands personalize content. You should be consistently running A/B tests on your most valuable pages (e.g., demo request page, signup page, pricing page, etc.)</li><li>Create content AI can't easily replicate, like expert-driven thought leadership, video storytelling, and data-driven original research.</li><li>Finally, develop a multi-channel strategy that doesn't rely solely on search traffic, including YouTube and other video platforms where AI has less impact.”</li></ol><h3><a href="https://www.linkedin.com/in/annacole/" target="_blank">Anna Cole</a>, E-Commerce Director @ <a href="https://www.bestbuyhealth.com/" target="_blank">Best Buy Health</a></h3><p>“Digital teams need to start building governance into their workflows now. That means developing brand guardrails, tone of voice systems, and ethical guidelines that AI can operate within. They should also invest in upskilling so they know how to train, audit, and tune AI tools to stay aligned with brand values. The future is not just about speed. It is about strategic control.”</p><h3><a href="https://www.linkedin.com/in/danielle-diliberti-73801140/" target="_blank">Danielle Diliberti</a>, CEO and Co-Founder @&nbsp;<a href="https://www.sommsation.com/" target="_blank">Sommsation</a></h3><p>“Pairing intelligent tools with real human expertise will be critical. AI can scale content and personalization, but without subject matter authority, the experience falls flat. Exercising these strategies as part of daily business operations over time will help prepare teams to meet the future.”</p><h3><a href="https://www.linkedin.com/in/charles-austen-angell/" target="_blank">Charles Austen Angell</a>, CEO,&nbsp;<a href="https://epira.ai/" target="_blank">EPIRA.ai</a>&nbsp;+ Founder,&nbsp;<a href="https://modernedge.com/" target="_blank">Modern Edge Inc.</a></h3><p>“Digital teams in all organizations almost immediately need to diversify their set of inputs and begin developing their point of view, or the philosophical framework, to guide their development beyond technical considerations. The word ‘ethics’ in terms of AI is almost overused already, but the notion of blending technical expertise with human perspective with a bias towards human agency will be critical.&nbsp;</p><p>"I think continuing education will become more important in the social studies area, where a lot of technical teams lack an adaptive perspective and understanding of how and why humans interact the way they do. High performing technical teams often have a blind spot when it comes to alternate perspectives and that will be dangerous in a rapidly changing environment. This can come from having experts on the team but the entire team has to be much more open to understanding potential biases that affect not what their systems&nbsp;<em>can</em>&nbsp;do but address what their systems&nbsp;<em>should</em>&nbsp;do.”<span style="font-size: 11pt;"><em></em></span><em></em></p>

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Expert advice: What should digital teams do to prepare for 2030?

<p>Personalization isn’t one-size-fits-all. For every brand, personalization means something different depending on their goals, capabilities, available data, and maturity level. At Contentstack, we recognize personalization as a journey—progressing from foundational content management through increasingly targeted experiences, all the way to fully adaptive, omnichannel personalization. This maturity model allows every organization to clearly understand their current stage and the next steps in their personalization strategy.</p><img asset_uid="blt0e2e221f793bcbc0" width="808" height="auto" src="https://images.contentstack.io/v3/assets/blt7359e2a55efae483/blt0e2e221f793bcbc0/683f71b225f1b453c7a1164b/2025_MASTER_Platform_Overview_Deck.png" alt="Personalization Maturity Framework" max-width="808" style="width: 808px; height: auto;max-width: 808px;width: 808px;height: auto;"/><h2>Unlocking your data: Introducing Contentstack Data &amp; Insights</h2><p>The key to advancing personalization at any scale is your data. Without integrated, accessible customer data, personalization quickly becomes ineffective or impossible to scale. That’s why at ContentCon, we’re thrilled to announce the release of Contentstack Data &amp; Insights, the underlying data engine powering the Contentstack EDGE platform that simplifies the previously complex task of connecting and activating your data.</p><p></p><img asset_uid="blt6358f8979d8741b6" width="965" height="auto" src="https://images.contentstack.io/v3/assets/blt7359e2a55efae483/blt6358f8979d8741b6/683f72ad3010e3377de22485/audience-insights-app-opportunity-explorer.png" alt="audience-insights-app-opportunity-explorer.png" max-width="965" style="width: 965px; height: auto;max-width: 965px;width: 965px;height: auto;"/><p>With Contentstack Data &amp; Insights, you’ll gain immediate visibility into customer behavior and preferences through the new Audience Insights app, allowing you to understand audience segments and identify high-impact content opportunities. Additionally, with the integrated Real-time Events Tag (easily installed and automatically deployed if you’re using Launch front-end hosting), capturing valuable first-party data from your websites becomes effortless.</p><h2>Step 1: Headless Content Management—Build Your Foundation</h2>For organizations modernizing content workflows or initiating their personalization journey, establishing a robust headless content infrastructure is critical. At this foundational stage, Contentstack enables you to:<ul><li>Create and manage structured content: Easily model modular, reusable content that scales effortlessly across multiple channels, platforms, and markets.</li></ul><ul><li>Empower marketing teams: With intuitive visual editing and in-context preview tools, marketers gain autonomy and can rapidly iterate without reliance on developers.</li><li>Gain early audience insights: Preview-only access to the Audience Insights app provides initial visibility into your audience’s behaviors and preferences, helping guide future content creation and audience strategy.</li><li>Streamline content operations: Collaborative features, streamlined governance, and localization capabilities help your team maintain consistency, accelerate time-to-market, and enhance overall content quality.</li></ul><p>This foundational pathway sets a solid baseline, ensuring future personalization efforts are scalable, manageable, and efficient.</p><h2>Step 2: Website Personalization—Activate Your Data</h2><p>With structured content management established, you’re ready to leverage data-driven personalization to significantly improve website experiences. The seamless integration of Contentstack Data &amp; Insights into your CMS unlocks powerful new capabilities:</p><ul><li>Activate audience data directly in your CMS: Easily leverage first-party data captured by the Real-time Events Tag to create highly targeted audience segments and deliver personalized content variations.</li><li>Rapidly test and optimize content: Perform A/B and multivariate testing seamlessly within your content workflows, using real-time insights to improve relevance and conversions.</li><li>Actionable insights-driven content: Directly apply findings from the Audience Insights app to your content planning and execution, immediately improving the accuracy and effectiveness of your messaging.</li><li>Increase engagement and conversions: By delivering tailored experiences that resonate, brands significantly boost site engagement, user satisfaction, and conversion rates.</li></ul><p>This stage represents a meaningful leap forward—transforming your personalization efforts from static segmentation to actively responsive, data-informed website experiences.</p><h2>Step 3: Omnichannel Personalization—Adaptive Digital Experiences</h2><p>At the highest level of personalization maturity, you can deliver fully adaptive, omnichannel experiences tailored to each individual in real-time. Contentstack’s advanced adaptive DXP, powered by Contentstack Data &amp; Insights, enables you to:</p><ul><li>Orchestrate adaptive journeys with Flows and Goals: Visually design, automate, and dynamically adapt customer journeys in real-time across web, email, mobile, and paid media, based on evolving user behaviors and signals.</li><li>Create unified customer profiles: Integrate and activate data from multiple sources to build comprehensive customer profiles, driving deeply personalized experiences across all touchpoints.</li><li>Real-time, predictive personalization: Leverage advanced predictive analytics and AI-driven insights to proactively tailor experiences and anticipate customer needs before they arise.</li><li>Continuous optimization and refinement: Advanced analytics provide ongoing feedback, enabling continuous improvements in engagement, satisfaction, and conversions, dramatically enhancing ROI.</li></ul><p>By achieving this advanced stage, brands unlock their full potential for personalization—providing seamless, highly relevant interactions that consistently exceed customer expectations and create lasting competitive advantages.</p><h2>Accelerate Your Personalization Journey at ContentCon</h2><p>No matter where you currently are on your personalization maturity path, Contentstack provides you with the tools and strategies needed to accelerate your progress. Explore firsthand how Contentstack Data &amp; Insights and the Contentstack EDGE Adaptive DXP empower your brand to move confidently forward—from foundational content management through omnichannel adaptive personalization done in real-time.</p><p>To stay informed on all our product updates, visit the&nbsp;<a href="https://www.contentstack.com/platform-updates" target="_self">Contentstack Pulse page</a>.</p>

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The Pathway to Personalization: New Capabilities at ContentCon

<p><span style="font-size: 11pt;"></span><span style="font-size: 11pt;"></span>In order for&nbsp;<a href="https://www.contentstack.com/platforms/ai" target="_blank">AI</a>&nbsp;to become a truly revolutionary force in life and business, we’ll have to trust it with more than just our grunt-work. We’ll have to outsource some of our decision-making as well.</p><p>That’s where agentic AI comes in.</p><p>An&nbsp;<strong>AI agent</strong>&nbsp;is a system you can interact with in plain language that has some amount of capabilities it can manage, including taking actions on your behalf. The simplest AI agents are “helper” agents such as support agents or virtual assistants. (<a href="https://www.mentalfloss.com/article/504767/tragic-life-clippy-worlds-most-hated-virtual-assistant" target="_blank">Clippy</a>&nbsp;was the godfather of this sort of thing). You can ask these agents to book your plane tickets or revise some text, or which barbecue grill would best suit your needs.&nbsp;</p><p>Other AI agents run when you're not doing anything. They’re constantly listening, and can take some action if they think it's necessary.</p><p>That makes them close to what we used to call&nbsp;<em>automations</em>. The key difference between an automation and an agent is that the agent has more than one function, and&nbsp;<strong>can make its own decisions and interpretations of what it’s supposed to do.&nbsp;</strong>&nbsp;</p><p>Here are a few thoughts about the value of agentic AI as a force multiplier and facilitator, and why companies that are replacing human beings with AI agents are thinking about this technology the wrong way.</p><h2><strong>Why should we use AI agents?</strong></h2><p>Not all tasks fit neatly into a simple binary. Think of a governance agent that’s supposed to enforce brand guidelines or highlight when content should get another review. You might want more complexity in its output than a cut-and-dried yes or no.&nbsp;</p><p>Your AI agent might decide that the problems with a piece of content are egregious enough to block it from being published, or that it needs someone else to review it, or there’s some other review state it should go into. Based on what’s happening, it might decide which tools to apply for the job. There are multiple paths that an AI agent can follow, and it has some agency in deciding what they are.&nbsp;</p><p>In the Old World, you'd have to account for each of those branching paths, and if the scenario didn't fall into one, then nothing would happen. The advantage of AI agents is that&nbsp;<strong>they’re equipped to deal with situations they’ve never seen before.</strong>&nbsp;They’re not forced to operate within what they were “programmed” to do.</p><p>Of course, there's a time-saving aspect as well. Humans are very expensive, and compute is not, so there may be certain repetitive tasks that an agent is better equipped for in terms of resource efficiency.</p><p>For example, sifting through a great amount of content, summarizing things, identifying outliers — these are all things that can be pretty time-consuming for humans to do. AI agents can do these tasks quickly, and even help you identify opportunities that you might not have discovered yourself.</p><h2><strong>Contentstack’s rule for AI development</strong></h2><p>As&nbsp;<a href="https://www.contentstack.com/" target="_blank">Contentstack</a>&nbsp;prepares to roll out new agentic AI features this fall, our Product team has benefitted from a simple guiding principle:&nbsp;<strong>If it doesn’t deliver significant user value, we don’t do it.</strong></p><p>So, what is “user value”? In my opinion, it’s anything that falls into one of these three buckets:</p><p><strong>Number one, it does something that you're already doing, but 10 times better.</strong>&nbsp;For example, instead of sifting through all my data and having to hand-identify all the audiences, an AI agent can break up my audiences based on lookalike models. I could have done this myself, but with AI I can do it (at least) 10X faster.</p><p><strong>Number two, it allows me to do something that I literally could not do before.</strong>&nbsp;It's not just helping me with what I could have done otherwise. The AI enables some net new capability that was not possible before.&nbsp;</p><p><strong>And number three, it can turn a regular user into a power user.</strong>&nbsp;Let’s say we wanted to add natural language search in our CMS, so you could type in and find what you’re looking for without having to figure it out through advanced search. Rather than having to become a search power user or rely on your developers, the AI functionality gives you the same abilities as the most skilled users of the platform.&nbsp;</p><p>If an AI concept does not meet one or more of these criteria, then it's not worth our team’s investment. And by the way, none of those criteria boil down to “it allows your company to cut the size of its workforce.” Which brings me to my next point…</p><h2><strong>Why AI agents should enhance human effort, not replace it</strong></h2><p>So far, companies have taken a couple different approaches with agentic AI. One is trying to&nbsp;<a href="https://www.linkedin.com/pulse/dude-wheres-my-job-conor-egan-shj6e/" target="_blank">literally replace people</a>. So, if you have someone whose job is to do X, they’ll seek to create an agent that does exactly that.</p><p>But I think we get a lot more value from AI agents when we use them as facilitators, not workforce replacers. You hired smart people to use their talents, right? If that’s the case, you should probably get rid of all the things they have to do in the course of the day that don't differentiate you and your brand. Are there capabilities that you can give a team member via an agent that provides a force multiplier or allows them to provide more value? Start there.</p><p>We’re quickly entering a world where AI will be able to put marketing on autopilot. It will create the campaigns, it will write the content, it will generate the assets, etc. And my question is always,&nbsp;<strong>“If everybody has the exact same tools, how is a great marketer going to beat a good marketer?”</strong>&nbsp;Because if you have a system that can spit out average content and everybody's doing it, things are going to be very noisy.</p><p>It's not that AI can't help you develop novel experiences. But if you're creating content for other humans, then humans need to serve as the judge of taste. When AI tools are generating the same campaign ideas, the most successful marketers are the ones who will be better at deciding which ideas to pursue.&nbsp;</p><h2><strong>Looking ahead: AI agents will eat more tasks from the bottom up (and that’s a good thing)</strong></h2><p>Whether it's industrial farming or computers, new technology always eats jobs from the bottom up. It could be literal jobs that you have to do, or those “jobs” could be abstraction layers.</p><p>In the early days of code, we were interacting directly with the hardware itself and writing in ones and zeros. Then we added operating systems, and now you can use a mouse, which is a layer on top of an operating system. We used to have to manage our infrastructure by taking racks to a server farm and plugging in the cables and installing the software, and now we have cloud services. We used to write Javascript and HTML by hand. Then we developed code frameworks where you don't even need to know the underlying Javascript.&nbsp;</p><p>AI is the latest layer on top of all this. Soon, you won't necessarily need to know how to use Contentstack. Our platform is an abstraction of an abstraction of a database that you used to have in order to do all these jobs.&nbsp;</p><p>AI agents are simply the most recent iteration of what technology has been doing for a long time. The real purpose of AI — just like all the advancements that came before it — is to get you to the value part faster. You can now spend most of the hours in your day doing the high value things that are going to have an impact, and less time figuring out how to learn the software.</p><hr/><p><span style="font-size: 11pt;"><em><strong></strong></em></span><span style="font-size: 11pt;"><em></em></span><strong>Conor Egan</strong><em>&nbsp;is the SVP of Product at&nbsp;</em><a href="https://www.contentstack.com/">Contentstack</a><em>. Follow him on&nbsp;</em><a href="https://www.linkedin.com/in/conoregan/"><em>LinkedIn</em></a><em>.</em></p>

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<p>Contentstack's VP of Product shares his thoughts about the value of agentic AI as a force multiplier and facilitator, and why companies that are replacing human beings with AI agents are thinking about this technology the wrong way.</p>