<div>Meet Tim and Harrison, the tech leaders behind LADbible Group's relentless innovation. They discuss how the company has repeatedly reinvented itself to stay ahead in the ever-changing world of social media. Recorded live in LADbible's Manchester offices, the episode captures the energy of a team committed to embracing change, shedding technological debt and creating a culture of continuous improvement.</div>

Meet Tim and Harrison, the tech leaders behind LADbible Group's relentless innovation. They discuss how the company has repeatedly reinvented itself to stay ahead in the ever-changing world of social media. Recorded live in LADbible's Manchester offices, the episode captures the energy of a team committed to embracing change, shedding technological debt and creating a culture of continuous improvement.

LADbible Group’s in-house innovation engine

https://share.transistor.fm/s/40a356a9/transcript

<div>Creating change is hard. Creating change inside a traditional bank? That's a whole other level of hard. Today's guest is <a href="https://www.linkedin.com/in/pribr/">Priscila Bezerra</a>, Head of Martech and Digital Acquisition at <a href="https://www.itau.com.br/">Banco Itaú</a>. In this episode, she unveils the secrets behind instituting change inside a century-old banking institution with over 100,000 employees.<br><br>Priscila shares invaluable lessons on embracing a startup mindset, taking calculated risks, and identifying strategic starting points in a composable transformation journey. Hear her advice from a four-year transformative journey that is helping to redefine traditional banking. This episode is a masterclass in innovation and change management.<br><br>Timestamps:<br>01:16 The challenges of innovation in a century-old bank<br>04:25 Building the martech foundation at Banco Itaú<br>06:03 Deciding where to start with composable: Overcoming cultural and operational hurdles<br>11:37 The Importance of "the people part" in technology transformation<br>18:00 Creating a startup mentality in a traditional bank<br>21:24 How the perception of martech has shifted inside the business, four years later<br>24:49 The importance of preserving the "startup" mindset after initial successes<br>28:52 Advice on maintaining personal motivation and choosing your battles</div>

Creating change is hard. Creating change inside a traditional bank? That's a whole other level of hard. Today's guest is Priscila Bezerra, Head of Martech and Digital Acquisition at Banco Itaú. In this episode, she unveils the secrets behind instituting change inside a century-old banking institution with over 100,000 employees.Priscila shares invaluable lessons on embracing a startup mindset, taking calculated risks, and identifying strategic starting points in a composable transformation journey. Hear her advice from a four-year transformative journey that is helping to redefine traditional banking. This episode is a masterclass in innovation and change management.Timestamps:01:16 The challenges of innovation in a century-old bank04:25 Building the martech foundation at Banco Itaú06:03 Deciding where to start with composable: Overcoming cultural and operational hurdles11:37 The Importance of "the people part" in technology transformation18:00 Creating a startup mentality in a traditional bank21:24 How the perception of martech has shifted inside the business, four years later24:49 The importance of preserving the "startup" mindset after initial successes28:52 Advice on maintaining personal motivation and choosing your battles

Startup spirit in a traditional industry: Unleashing innovation at Banco Itaú with Priscila Bezerra

https://share.transistor.fm/s/de9761ea/transcript

<div>Outlet shopping centers aren't the first industry you'd think of for being on the forefront of digital transformation. But <a href="https://www.linkedin.com/in/jasperdj/">Jasper de Jong</a>, Group Director for Digital and Media at VIA Outlets, shares why it's more important than you'd think for this business to switch to a composable ecosystem. Learn how Jasper set the strategy for transformation within VIA Outlets, how he got buy-in, and what he sees as the key drivers of digital growth for the retail industry as a whole, and for the outlet shopping business specifically, to maintain a competitive edge.&nbsp;<br><br></div><div>01:02 Introduction to VIA Outlets</div><div>02:02 The (digital) customer journey of an outlet shopping center visitor</div><div>03:01 Digital differentiation strategy for VIA Outlets</div><div>06:55 The role of data&nbsp;</div><div>08:00 Key drivers for going composable</div><div>12:58 What does Jasper wish he'd known before he started?</div><div>15:40 Selling in composable to stakeholders</div><div>21:20 Advice for others starting a digital transformation&nbsp;</div>

Outlet shopping centers aren't the first industry you'd think of for being on the forefront of digital transformation. But Jasper de Jong, Group Director for Digital and Media at VIA Outlets, shares why it's more important than you'd think for this business to switch to a composable ecosystem. Learn how Jasper set the strategy for transformation within VIA Outlets, how he got buy-in, and what he sees as the key drivers of digital growth for the retail industry as a whole, and for the outlet shopping business specifically, to maintain a competitive edge. 01:02 Introduction to VIA Outlets02:02 The (digital) customer journey of an outlet shopping center visitor03:01 Digital differentiation strategy for VIA Outlets06:55 The role of data 08:00 Key drivers for going composable12:58 What does Jasper wish he'd known before he started?15:40 Selling in composable to stakeholders21:20 Advice for others starting a digital transformation 

The future of retail is digital, with VIA Outlets' Jasper de Jong

https://share.transistor.fm/s/c478926c/transcript

<div><a href="https://www.linkedin.com/in/earthreiser/">Earth Reiser</a>, Director of Strategy and Innovation at Topgolf Callaway Brands, offers advice on goal-setting, the importance of having a strategic vision as a business, and how to bridge the gap between this vision and actionable objectives. She also shares why she's excited about the rise of Artificial Intelligence (AI), discussing how she leverages it in her work today, and its potential for increasing organizational efficiency.<br><br></div><div>01:06 The Importance of clear goals&nbsp;</div><div>04:06 The balance between top-down and bottom-up goal setting</div><div>06:09 The power of sharing goals&nbsp;</div><div>07:51 The promise and opportunity of AI</div><div>11:12 Examples of using AI in professional settings</div>

Earth Reiser, Director of Strategy and Innovation at Topgolf Callaway Brands, offers advice on goal-setting, the importance of having a strategic vision as a business, and how to bridge the gap between this vision and actionable objectives. She also shares why she's excited about the rise of Artificial Intelligence (AI), discussing how she leverages it in her work today, and its potential for increasing organizational efficiency.01:06 The Importance of clear goals 04:06 The balance between top-down and bottom-up goal setting06:09 The power of sharing goals 07:51 The promise and opportunity of AI11:12 Examples of using AI in professional settings

Efficiency unleashed: Leveraging better goal-setting and AI, with Earth Reiser (Topgolf Callaway Brands)

https://share.transistor.fm/s/c2eb12e8/transcript

<div><a href="https://www.linkedin.com/in/earthreiser/">Earth Reiser</a>, the Director of Strategy and Innovation at Topgolf Callaway Brands, offers advice for navigating the murky waters of customer data and analytics, and how brands need to be mindful of customers' desire for privacy. She discusses the implications of the increasing call for privacy across various platforms, and why it's important to gather and use data ethically for decision making. Earth also offers advice on marketing analytics, and the art of asking the right questions when using data, without collecting data for its own sake.</div>

Earth Reiser, the Director of Strategy and Innovation at Topgolf Callaway Brands, offers advice for navigating the murky waters of customer data and analytics, and how brands need to be mindful of customers' desire for privacy. She discusses the implications of the increasing call for privacy across various platforms, and why it's important to gather and use data ethically for decision making. Earth also offers advice on marketing analytics, and the art of asking the right questions when using data, without collecting data for its own sake.

Ask better questions: The art of data analytics with Topgolf Callaway Brands’ Earth Reiser

https://share.transistor.fm/s/839f4545/transcript

<div><a href="https://www.linkedin.com/in/earthreiser/">Earth Reiser</a>, the Director of Strategy and Innovation at Topgolf Callaway Brands shares insights on the company's transformation journey. Earth shares how Topgolf Callaway Brands restructured its technology and business model around empowering its employees and customers. She provides advice on bridging the gap between business and technology, balancing a north star vision with the necessity for flexibility, and building a strong composable strategy. Listen in to learn why a monolithic structure isn't always a bad thing, how to help companies embrace change, and why a 'one size fits all' approach isn't right for every organization.<br><br>01:25 The Topgolf Callaway journey to transformation&nbsp;<br>05:22 How the brand decided to go composable<br>08:01 How the company aims to serve the modern golfer not just today, but in the future<br>09:33 The importance of flexibility in business<br>11:36 How to embrace change<br>13:59 Advice for companies looking to go composable</div>

Earth Reiser, the Director of Strategy and Innovation at Topgolf Callaway Brands shares insights on the company's transformation journey. Earth shares how Topgolf Callaway Brands restructured its technology and business model around empowering its employees and customers. She provides advice on bridging the gap between business and technology, balancing a north star vision with the necessity for flexibility, and building a strong composable strategy. Listen in to learn why a monolithic structure isn't always a bad thing, how to help companies embrace change, and why a 'one size fits all' approach isn't right for every organization.01:25 The Topgolf Callaway journey to transformation 05:22 How the brand decided to go composable08:01 How the company aims to serve the modern golfer not just today, but in the future09:33 The importance of flexibility in business11:36 How to embrace change13:59 Advice for companies looking to go composable

Customer-centric composable transformation, with Topgolf Callway Brands' Earth Reiser 

https://share.transistor.fm/s/545d6c6c/transcript

<div>In this episode, we check in with some of our first guests, sharing what they've been working on over the past year - and their advice for anyone looking to embark on a transformation in 2024. <a href="https://www.linkedin.com/in/bobhowland/">Bob Howland</a>, Chief Digital Officer at <a href="https://www.dawnfoods.com/">Dawn Foods</a>, explains how composable technology helps their company to effectively cross-pollinate content between their e-commerce and corporate sites. <a href="https://www.linkedin.com/in/jonrichards2/">Jon Richards</a>, Head of Digital at <a href="https://www.golfbreaks.com/">Golfbreaks</a>, shares how composable architecture provides time-saving benefits. <a href="https://www.linkedin.com/in/danielle-diliberti-73801140/">Danielle Diliberti</a>, CEO of <a href="https://www.sommsation.com/">Sommsation</a>, talks about the fast-paced innovative advantages of building a digital marketplace using composable technology. <a href="https://www.linkedin.com/in/westendoerpf/">Andreas Westendörpf</a>, CTO of <a href="https://emma-sleep.com/">Emma Sleep</a>, shares how their composable stack helped them handle high business spikes during the holiday season. Along with these insights, the guests offer advice for organizations looking to begin their composable transformation journey.<br><br>Timestamps:<br>1:02 Bob Howland on the benefits of Dawn Foods merging onto a single composable CMS<br>02:48 Jon Richards on the benefits of composable transformation for Golfbreaks<br>04:07 The Golfbreaks portal project (<a href="https://www.contentstack.com/customers/experience-awards">CXAs award</a> finalist)<br>05:44 How Sommsation, a digitally native business benefits from composable (Danielle Diliberti)<br>8:27 How Emma Sleep leveraged composable to thrive and innovate during the holiday season (Andreas Westendörpf)<br>12:16 Advice for composable transformation: Strategic planning<br>14:45 The value of quick wins<br>16:33 Bridging business and technology - before you begin<br>18:59 Remember the long game</div>

In this episode, we check in with some of our first guests, sharing what they've been working on over the past year - and their advice for anyone looking to embark on a transformation in 2024. Bob Howland, Chief Digital Officer at Dawn Foods, explains how composable technology helps their company to effectively cross-pollinate content between their e-commerce and corporate sites. Jon Richards, Head of Digital at Golfbreaks, shares how composable architecture provides time-saving benefits. Danielle Diliberti, CEO of Sommsation, talks about the fast-paced innovative advantages of building a digital marketplace using composable technology. Andreas Westendörpf, CTO of Emma Sleep, shares how their composable stack helped them handle high business spikes during the holiday season. Along with these insights, the guests offer advice for organizations looking to begin their composable transformation journey.Timestamps:1:02 Bob Howland on the benefits of Dawn Foods merging onto a single composable CMS02:48 Jon Richards on the benefits of composable transformation for Golfbreaks04:07 The Golfbreaks portal project (CXAs award finalist)05:44 How Sommsation, a digitally native business benefits from composable (Danielle Diliberti)8:27 How Emma Sleep leveraged composable to thrive and innovate during the holiday season (Andreas Westendörpf)12:16 Advice for composable transformation: Strategic planning14:45 The value of quick wins16:33 Bridging business and technology - before you begin18:59 Remember the long game

Your 2024 transformation guide: Wisdom from composable trailblazers

<div>A year recap of customer experience transformation: the Contentstack team reflects on 2023's major changes in tech and comms landscape, and offers advice for the year ahead. Discover what's next for personalization and AI, and how businesses can make their composable initiatives more successful given all the changes that have shaped the year behind us. This episode features:</div><ul><li><a href="https://www.linkedin.com/in/jguthmann/">Jasmin Guthmann</a>, Head of Corporate Communications, Contentstack</li><li><a href="https://www.linkedin.com/in/vasukothamasu/">Vasu Kothamasu</a>, GM and Head of Engineering, Contentstack</li><li><a href="https://www.linkedin.com/in/patelnishant/">Nishant Patel</a>, CTO, Contentstack</li><li><a href="https://www.linkedin.com/in/conoregan/">Conor Egan</a>, VP Product, Contentstack</li><li><a href="https://www.linkedin.com/in/nehasampat/">Neha Sampat</a>, CEO, Contentstack</li></ul><div>Timestamps:</div><ul><li>0:59 How has business to customer communication changed over the past year? (Jasmin Guthmann)</li><li>2:34 The challenge and promise of personalization (Vasu Kothamasu)</li><li>4:24 How the AI landscape changed in 2023 (Nishant Patel)</li><li>6:16 Is this the year of true hyper-personalization? (Nishant Patel)</li><li>7:46 Practical implications of AI for businesses (Conor Egan)</li><li>9:47 Unlock efficiency with automation (Conor Egan)</li><li>11:28 Why composable is the way forward, and how to make composable transformation successful (Vasu Kothamasu)</li><li>13:57 Navigating periods of significant change (Neha Sampat)</li><li>15:59 Advice for businesses heading into 2024 (Neha Sampat)</li></ul>

A year recap of customer experience transformation: the Contentstack team reflects on 2023's major changes in tech and comms landscape, and offers advice for the year ahead. Discover what's next for personalization and AI, and how businesses can make their composable initiatives more successful given all the changes that have shaped the year behind us. This episode features:Jasmin Guthmann, Head of Corporate Communications, ContentstackVasu Kothamasu, GM and Head of Engineering, ContentstackNishant Patel, CTO, ContentstackConor Egan, VP Product, ContentstackNeha Sampat, CEO, ContentstackTimestamps:0:59 How has business to customer communication changed over the past year? (Jasmin Guthmann)2:34 The challenge and promise of personalization (Vasu Kothamasu)4:24 How the AI landscape changed in 2023 (Nishant Patel)6:16 Is this the year of true hyper-personalization? (Nishant Patel)7:46 Practical implications of AI for businesses (Conor Egan)9:47 Unlock efficiency with automation (Conor Egan)11:28 Why composable is the way forward, and how to make composable transformation successful (Vasu Kothamasu)13:57 Navigating periods of significant change (Neha Sampat)15:59 Advice for businesses heading into 2024 (Neha Sampat)

This year in CX transformation: Tech shifts that defined 2023 - AI, automation, content strategy and more

https://share.transistor.fm/s/fc518179/transcript

<div>How do you introduce agile to a business, or an area of the business, that's unfamiliar with it? Damir Dimitrovici, Senior Website Manager at FREE NOW led a digital transformation of the technology stack at FREE NOW in just five months, while also introducing agile practices. He shares his experiences, lessons learned and what he would do differently. Tune in for advice on change management, digital transformation, and the balance of trust and responsibility when leading a project in a large organization.<br><br>01:01 Damir's role in transforming FREE NOW<br>01:29 The importance of transparency and collaboration<br>02:12 Building trust and respect in the team<br>04:43 The useful concept of MLP (Minimum Lovable Product)<br>06:17 The importance of documentation and decision logs<br>07:44 The pressure of being a product manager<br>08:43 Staying aware of culture when leading change</div>

How do you introduce agile to a business, or an area of the business, that's unfamiliar with it? Damir Dimitrovici, Senior Website Manager at FREE NOW led a digital transformation of the technology stack at FREE NOW in just five months, while also introducing agile practices. He shares his experiences, lessons learned and what he would do differently. Tune in for advice on change management, digital transformation, and the balance of trust and responsibility when leading a project in a large organization.01:01 Damir's role in transforming FREE NOW01:29 The importance of transparency and collaboration02:12 Building trust and respect in the team04:43 The useful concept of MLP (Minimum Lovable Product)06:17 The importance of documentation and decision logs07:44 The pressure of being a product manager08:43 Staying aware of culture when leading change

Advice for introducing agile: FREE NOW's Damir Dimitrovici

https://share.transistor.fm/s/b6f93d75/transcript

<div>Damir Dimitrovici, Senior Website Manager at FREE NOW, transformed FREE NOW's marketing site from a monolithic system to a headless setup in a short five months. Damir explains what key decisions he made, how the move prepared the European mobility company for the future, and his top advice for composable transformation.&nbsp;<br><br>Timestamps:<br>01:08 About FREE NOW&nbsp;<br>02:25 The drivers for transformation at FREE NOW<br>03:56 Key decisions in the transformation process<br>06:17 The benefits of a composable architecture<br>14:48 Lessons learned from the transformation<br>15:44 The importance of documentation<br>16:56 Future plans for FREE NOW</div>

Damir Dimitrovici, Senior Website Manager at FREE NOW, transformed FREE NOW's marketing site from a monolithic system to a headless setup in a short five months. Damir explains what key decisions he made, how the move prepared the European mobility company for the future, and his top advice for composable transformation. Timestamps:01:08 About FREE NOW 02:25 The drivers for transformation at FREE NOW03:56 Key decisions in the transformation process06:17 The benefits of a composable architecture14:48 Lessons learned from the transformation15:44 The importance of documentation16:56 Future plans for FREE NOW

Composable transformation in 5 months: FREE NOW's Damir Dimitrovici

https://share.transistor.fm/s/10e146ef/transcript

<div>Sky Group has cracked the code to developer-led innovation, and <a href="https://www.linkedin.com/in/oliver-cavanagh-523358104/">Oliver Cavanagh</a> (Lead Developer) and <a href="https://www.linkedin.com/in/richard-mace-41254aab/">Richard Mace</a> (Senior Product Manager) are here to tell us how. From agile thinking to collaborative practices, learn how Sky's unique approach empowers developers to own their projects, experiment fearlessly, and transform ideas into reality. Listen for advice on how to foster happier developers and supercharge innovation inside your enterprise.<br><br>Timestamps:<br>01:10 Richard and Oliver's background at Sky group<br>01:32 The culture at Sky<br>01:58 How Sky gives developers freedom to innovate<br>03:19 Why you can't schedule innovation<br>04:29 The importance of developer buy-in<br>05:09 How do decisions get made?<br>06:18 Guiding principles for the platform<br>06:54 The bridge between developers and business users - what to do if tensions arise?<br>10:15 Advice for implementing developer-led innovation in your business</div>

Sky Group has cracked the code to developer-led innovation, and Oliver Cavanagh (Lead Developer) and Richard Mace (Senior Product Manager) are here to tell us how. From agile thinking to collaborative practices, learn how Sky's unique approach empowers developers to own their projects, experiment fearlessly, and transform ideas into reality. Listen for advice on how to foster happier developers and supercharge innovation inside your enterprise.Timestamps:01:10 Richard and Oliver's background at Sky group01:32 The culture at Sky01:58 How Sky gives developers freedom to innovate03:19 Why you can't schedule innovation04:29 The importance of developer buy-in05:09 How do decisions get made?06:18 Guiding principles for the platform06:54 The bridge between developers and business users - what to do if tensions arise?10:15 Advice for implementing developer-led innovation in your business

Developer freedom vs editor needs: How Sky Group balances both

https://share.transistor.fm/s/5ec589a3/transcript

<div>Sky is one of Europe's leading media organizations, and since going composable, they've created a revolutionary way inside the business for content editors to create and update websites without involving developers. It's called Sky Websites, and it won the Contentstack Experience Awards in 2023. Project leads <a href="https://www.linkedin.com/in/richard-mace-41254aab/">Richard Mace</a>, Senior Product Manager and <a href="https://www.linkedin.com/in/oliver-cavanagh-523358104/">Oliver Cavanagh</a>, Lead Developer, join the show to talk about how Sky Websites was created, how it's helped to both developers and content editors work more effectively, and what hurdles had to be overcome to make it happen.<br><br>Timestamps:<br>01:22 Richard, Oliver, and Sky Group introduction<br>02:14 The drivers behind composable transformation at Sky Group<br>03:39 What is Sky Websites?<br>05:37 A composable content model POC<br>06:58 What impact has Sky Websites had on the business?&nbsp;<br>09:40 The hurdles of changing mindsets and challenging the status quo&nbsp;<br>12:36 Why it's important to be able to let go of your work<br>13:25 Why composable is essential for the Sky Websites project&nbsp;<br>15:15 The importance of small steps - transformation won't always go smoothly<br>17:49 Setting yourself up for future success<br><br></div>

Sky is one of Europe's leading media organizations, and since going composable, they've created a revolutionary way inside the business for content editors to create and update websites without involving developers. It's called Sky Websites, and it won the Contentstack Experience Awards in 2023. Project leads Richard Mace, Senior Product Manager and Oliver Cavanagh, Lead Developer, join the show to talk about how Sky Websites was created, how it's helped to both developers and content editors work more effectively, and what hurdles had to be overcome to make it happen.Timestamps:01:22 Richard, Oliver, and Sky Group introduction02:14 The drivers behind composable transformation at Sky Group03:39 What is Sky Websites?05:37 A composable content model POC06:58 What impact has Sky Websites had on the business? 09:40 The hurdles of changing mindsets and challenging the status quo 12:36 Why it's important to be able to let go of your work13:25 Why composable is essential for the Sky Websites project 15:15 The importance of small steps - transformation won't always go smoothly17:49 Setting yourself up for future success

From frustration to freedom: The Sky Websites revolution

https://share.transistor.fm/s/c765ac84/transcript

<div>Deep dive into taking a traditional brick and mortar business into the digital age. <a href="https://www.linkedin.com/in/bjornkreijen/">Bjørn Kreijen</a>, Director of Digital and eCommerce at <a href="https://www.boels.com/">Boels</a> equipment rental company, shares his firsthand experience of starting a digital department from scratch with a team of just three people, and steering an 8,000 employee enterprise onto the path of digital transformation. Learn about:&nbsp;</div><ul><li>The unique strategies that guided Boels' digital revolution&nbsp;</li><li>Creating customer journeys instead of traditional "personas", which shaped their technology and digital strategy&nbsp;</li><li>Implementing a monolithic platform before making the leap to a composable approach&nbsp;</li></ul><div>You'll learn how Bjørn overcame challenges, convinced stakeholders to invest in digital, and his roadmap to digital success in the world of brick and mortar businesses.&nbsp;<br><br>Timestamps:<br>1:06 What is Boels?<br>1:35 Bjorn's role at Boels when he started as director of marketing and communications<br>2:19 Technical landscape at Boels and how the idea of a digital department came to be<br>4:29 Talking to the board about investing in digital&nbsp;<br>5:26 How the team structure changed during the company's digital transformation&nbsp;<br>7:06 Making the decision to have front end and back end developers in different teams<br>8:25 Changing the ways of working - selecting a framework<br>11:32 Creating customer journeys for digital (instead of personas)<br>14:24 Going monolith first, then composable<br>17:45 Advice for brick and mortar companies starting digital transformation<br>19:13 Working with partners for change management&nbsp;<br><br></div>

Deep dive into taking a traditional brick and mortar business into the digital age. Bjørn Kreijen, Director of Digital and eCommerce at Boels equipment rental company, shares his firsthand experience of starting a digital department from scratch with a team of just three people, and steering an 8,000 employee enterprise onto the path of digital transformation. Learn about: The unique strategies that guided Boels' digital revolution Creating customer journeys instead of traditional "personas", which shaped their technology and digital strategy Implementing a monolithic platform before making the leap to a composable approach You'll learn how Bjørn overcame challenges, convinced stakeholders to invest in digital, and his roadmap to digital success in the world of brick and mortar businesses. Timestamps:1:06 What is Boels?1:35 Bjorn's role at Boels when he started as director of marketing and communications2:19 Technical landscape at Boels and how the idea of a digital department came to be4:29 Talking to the board about investing in digital 5:26 How the team structure changed during the company's digital transformation 7:06 Making the decision to have front end and back end developers in different teams8:25 Changing the ways of working - selecting a framework11:32 Creating customer journeys for digital (instead of personas)14:24 Going monolith first, then composable17:45 Advice for brick and mortar companies starting digital transformation19:13 Working with partners for change management 

How to take a brick and mortar business digital, with Boels’ Bjørn Kreijen

https://share.transistor.fm/s/04015a91/transcript

<div>How to create a disruptive brand from scratch, but in an industry that spans hundreds of years of tradition? <a href="https://www.linkedin.com/in/crystallangley/">Crystal Langley</a> and <a href="https://www.linkedin.com/in/alextanck/">Alex Tanck</a> join this bonus episode of the new Content Series to share how they did just that for wine startup <a href="https://www.sommsation.com/">Sommsation</a>. Learn how they used data-driven approaches to create a new brand, how they built out the brand's first integrated campaign, how they pulled all of that through the brand's digital channels - and advice they have for other creative teams.<br><br>Check out the <a href="https://www.youtube.com/watch?v=By4oyP-f-KE">Sommsation campaign assets</a> discussed in the episode!<br><br>Timestamps:<br>02:20 What is Sommsation?<br>03:20 Creating a data-driven brand identity for a brand bridging tradition with innovation<br>06:26 Brand guidelines and training the business<br>09:45 The process of developing the brand's first integrated campaign<br>12:28 Key considerations in pulling creative campaigns through the digital experience<br>14:38 Why templates are crucial<br>15:57 How brand &amp; company values can inform digital strategy<br>19:05 The importance of transparency in decision making in digital</div>

How to create a disruptive brand from scratch, but in an industry that spans hundreds of years of tradition? Crystal Langley and Alex Tanck join this bonus episode of the new Content Series to share how they did just that for wine startup Sommsation. Learn how they used data-driven approaches to create a new brand, how they built out the brand's first integrated campaign, how they pulled all of that through the brand's digital channels - and advice they have for other creative teams.Check out the Sommsation campaign assets discussed in the episode!Timestamps:02:20 What is Sommsation?03:20 Creating a data-driven brand identity for a brand bridging tradition with innovation06:26 Brand guidelines and training the business09:45 The process of developing the brand's first integrated campaign12:28 Key considerations in pulling creative campaigns through the digital experience14:38 Why templates are crucial15:57 How brand & company values can inform digital strategy19:05 The importance of transparency in decision making in digital

The Content Series: Creating a brand and launching an integrated campaign with Sommsation

https://share.transistor.fm/s/eeb99c5e/transcript

<div>In the second part of our anniversary celebration, we're revisiting one of our cornerstone themes - People Changing Enterprises. Join us as we recap the insightful conversations with guests who have mastered the art of driving change from within their organizations.<br><br>We'll give you three strategic lessons on making change happen, and three super tactical tips you can use today to make change stick. Whether you're a seasoned change-maker or just starting out, this episode is packed with actionable advice and wisdom you can use.<br><br>Timestamps:<br>0:44 Danielle Diliberti - CTO of Sommsation on the power of peers<br>2:38 Bob Howland - Chief Digital Officer of Dawn Foods on the power of advocates<br>04:29 Jason Greely - Solutions Archtiect at REI on the power of persistence<br>06:18 Cultivating radical resiliency (Bob Howland)<br>08:36 Mindy Montgomery - Senior Technical Product Manager at ASICS on how to reduce the pressure of change<br>10:18 The 3-3-3 rule (Danielle Diliberti)<br>11:16 Keith Mazanec -&nbsp; Director of Software Engineering at Brad's Deals on the value of documentation<br>12:28 Jon Richards - Head of Digital at Golfbreaks on how to build resonance, and&nbsp;<br>13:24 Óskar Völundarson, Edvardas Paskevicius and Hallur Þór Halldórsson from Icelandair - on how to make your mark<br><br></div>

In the second part of our anniversary celebration, we're revisiting one of our cornerstone themes - People Changing Enterprises. Join us as we recap the insightful conversations with guests who have mastered the art of driving change from within their organizations.We'll give you three strategic lessons on making change happen, and three super tactical tips you can use today to make change stick. Whether you're a seasoned change-maker or just starting out, this episode is packed with actionable advice and wisdom you can use.Timestamps:0:44 Danielle Diliberti - CTO of Sommsation on the power of peers2:38 Bob Howland - Chief Digital Officer of Dawn Foods on the power of advocates04:29 Jason Greely - Solutions Archtiect at REI on the power of persistence06:18 Cultivating radical resiliency (Bob Howland)08:36 Mindy Montgomery - Senior Technical Product Manager at ASICS on how to reduce the pressure of change10:18 The 3-3-3 rule (Danielle Diliberti)11:16 Keith Mazanec -  Director of Software Engineering at Brad's Deals on the value of documentation12:28 Jon Richards - Head of Digital at Golfbreaks on how to build resonance, and 13:24 Óskar Völundarson, Edvardas Paskevicius and Hallur Þór Halldórsson from Icelandair - on how to make your mark

How to change an enterprise: Lessons from ASICS, REI, Icelandair and more

https://share.transistor.fm/s/d99969bf/transcript

<div>Join us in celebrating a remarkable milestone - People Changing Enterprises is turning one! In this special anniversary episode, we're taking a journey back to where it all began, exploring our most captivating insights from the past year. And what better way to kick off this anniversary special than revisiting one of our most talked-about subjects: Composable Digital Experiences, featuring our stellar lineup of guests who've generously shared their expertise with us.<br><br><strong>Timestamps</strong>:<br>01:02 Jurre van Ruth - Strategic Program Manager, Composable DXP at the Dutch postal service, PostNL. He'll provide insights into what a composable DXP truly means.<br>03:48 Andreas Westendörpf - CTO of Emma Sleep explains why going composable might just be the last re-platform you'll ever need.<br>05:28 Kat Valdre and Jason Greely - Members of the REI Platform Engineering team explore the exciting possibilities that composable strategies unlock for businesses.<br>09:12 Mindy Montgomery - Senior Technical Product Manager at ASICS takes us through ASICS' journey from monolithic technology to a composable customer experience ecosystem.<br>12:51 Zach Crittendon - Software Architect at Levi's shares firsthand experiences of "going composable" and how this transformative journey can benefit your business.<br>15:51 Watchouts from our guests: What they wish they'd known before going composable.<br>18:18 Juliette Olah - Senior Manager of Editorial at Booking.com emphasizes the importance of launching projects in a tiered approach for maximum impact.</div>

Join us in celebrating a remarkable milestone - People Changing Enterprises is turning one! In this special anniversary episode, we're taking a journey back to where it all began, exploring our most captivating insights from the past year. And what better way to kick off this anniversary special than revisiting one of our most talked-about subjects: Composable Digital Experiences, featuring our stellar lineup of guests who've generously shared their expertise with us.Timestamps:01:02 Jurre van Ruth - Strategic Program Manager, Composable DXP at the Dutch postal service, PostNL. He'll provide insights into what a composable DXP truly means.03:48 Andreas Westendörpf - CTO of Emma Sleep explains why going composable might just be the last re-platform you'll ever need.05:28 Kat Valdre and Jason Greely - Members of the REI Platform Engineering team explore the exciting possibilities that composable strategies unlock for businesses.09:12 Mindy Montgomery - Senior Technical Product Manager at ASICS takes us through ASICS' journey from monolithic technology to a composable customer experience ecosystem.12:51 Zach Crittendon - Software Architect at Levi's shares firsthand experiences of "going composable" and how this transformative journey can benefit your business.15:51 Watchouts from our guests: What they wish they'd known before going composable.18:18 Juliette Olah - Senior Manager of Editorial at Booking.com emphasizes the importance of launching projects in a tiered approach for maximum impact.

A year of composable transformation: Lessons from Levi’s, ASICS, REI and more

https://share.transistor.fm/s/331b1f9c/transcript

<div><a href="https://www.linkedin.com/in/narisawild/">Narisa Wild</a> (Informa) shares how the company introduced an innovative "digital skills index" to raise digital literacy across the organization. She also shares the keys to effective digital transformation that are crucial for any digital leader embarking on any change initiative. Tune in to gain practical strategies and a fresh perspective on how to empower people at all levels of the business to create a stronger digital foundation for a future-ready enterprise.&nbsp;<br><br>Timestamps:<br>01:28 What were Narisa's biggest challenges when starting to digitally transform the giant organization Informa?<br>04:12 The "digital skills index": what is it and why was it important?<br>06:50 How digital literacy factors into organization-wide goal setting<br>07:58 Advice for digital leaders looking to raise digital literacy inside their organization<br>11:08 Narisa's key mindset for becoming a better digital leader overall</div>

Narisa Wild (Informa) shares how the company introduced an innovative "digital skills index" to raise digital literacy across the organization. She also shares the keys to effective digital transformation that are crucial for any digital leader embarking on any change initiative. Tune in to gain practical strategies and a fresh perspective on how to empower people at all levels of the business to create a stronger digital foundation for a future-ready enterprise. Timestamps:01:28 What were Narisa's biggest challenges when starting to digitally transform the giant organization Informa?04:12 The "digital skills index": what is it and why was it important?06:50 How digital literacy factors into organization-wide goal setting07:58 Advice for digital leaders looking to raise digital literacy inside their organization11:08 Narisa's key mindset for becoming a better digital leader overall

How to raise digital literacy inside your organization, with Informa’s Narisa Wild

<div>This week we dive into the complex topic of content migration with <a href="https://www.linkedin.com/in/narisawild/">Narisa Wild</a>, who has spearheaded the digital transformation at Informa, a global B2B events and information services company. We cover the drivers behind content migration, and how to make data-driven decisions about migration and transformation processes -- and how AI is going to offer new opportunities, not just for migration, but for taxonomy, content, and the events space overall.<br><br>Timestamps:&nbsp;<br>1:06 What does Informa do?<br>1:43 Narisa's role in digital transformation&nbsp;<br>2:23 3 drivers for content migration<br>4:08 The #1 content migration question<br>5:04 Where content creation fits in<br>7:22 Why a composable stack makes migration decisions easier<br>10:21 How dashboards help<br>11:43 The future of content at Informa<br>13:53 How AI can aid content migration<br>16:57 How AI can impact event CX strategy&nbsp;<br>18:27 Looking deeper at the future of enterprise content</div>

This week we dive into the complex topic of content migration with Narisa Wild, who has spearheaded the digital transformation at Informa, a global B2B events and information services company. We cover the drivers behind content migration, and how to make data-driven decisions about migration and transformation processes -- and how AI is going to offer new opportunities, not just for migration, but for taxonomy, content, and the events space overall.Timestamps: 1:06 What does Informa do?1:43 Narisa's role in digital transformation 2:23 3 drivers for content migration4:08 The #1 content migration question5:04 Where content creation fits in7:22 Why a composable stack makes migration decisions easier10:21 How dashboards help11:43 The future of content at Informa13:53 How AI can aid content migration16:57 How AI can impact event CX strategy 18:27 Looking deeper at the future of enterprise content

Content migration and future of content with Informa’s Narisa Wild

https://share.transistor.fm/s/3b4eadfb/transcript

<div>This week we explore the topic of developer experience with REI's Kat Valdre and Jason Greeley. They take us behind the scenes of platform engineering at REI and how the two of them think about creating the best possible experience for developers working on these platforms.&nbsp;<br><br>Kat Valdre is the Engineering Manager of the REI Platform Organization, and Jason Greeley, Solutions Architect, manages content and experience at REI. Collectively, Kat and Jason bring a wealth of knowledge in creating user-friendly infrastructure for developers, supporting their productivity, and fostering innovation in their work.&nbsp;<br><br>Learn:<br><br>- How REI's platform engineering teams provide tools and services to enhance developer experience and ultimately benefit the end customer<br>- How making a developer's workday easier and reducing repetitive tasks can lead to better productivity and satisfaction<br>- The importance of providing established solutions with robust SDKs and APIs, and offering reliable support for technical questions<br>- Encouraging exploration and flexibility within the development team and the benefits of involving developers in decision-making processes<br><br>Timestamps:<br>01:20 The role of platform engineering teams at REI<br>03:05 What is developer experience?<br>04:42 The role of creativity<br>05:54 How to support several developer teams and help them be successful<br>08:11 What Jason and Kat look for in technology to support a good developer experience<br>10:37 Advice for developers seeking a better experience</div>

This week we explore the topic of developer experience with REI's Kat Valdre and Jason Greeley. They take us behind the scenes of platform engineering at REI and how the two of them think about creating the best possible experience for developers working on these platforms. Kat Valdre is the Engineering Manager of the REI Platform Organization, and Jason Greeley, Solutions Architect, manages content and experience at REI. Collectively, Kat and Jason bring a wealth of knowledge in creating user-friendly infrastructure for developers, supporting their productivity, and fostering innovation in their work. Learn:- How REI's platform engineering teams provide tools and services to enhance developer experience and ultimately benefit the end customer- How making a developer's workday easier and reducing repetitive tasks can lead to better productivity and satisfaction- The importance of providing established solutions with robust SDKs and APIs, and offering reliable support for technical questions- Encouraging exploration and flexibility within the development team and the benefits of involving developers in decision-making processesTimestamps:01:20 The role of platform engineering teams at REI03:05 What is developer experience?04:42 The role of creativity05:54 How to support several developer teams and help them be successful08:11 What Jason and Kat look for in technology to support a good developer experience10:37 Advice for developers seeking a better experience

Developer Experience: REI’s definition and how they make it great

<div><a href="https://www.linkedin.com/in/katrinvaldre/">Kat Valdre</a> and <a href="https://www.linkedin.com/in/jasongreely/">Jason Greely</a> from the REI Platform engineering team share their composable transformation story. They discuss the challenges they faced while decomposing their monolithic architecture and their approach to building trust across the organization as they embark on a years-long transformation. Their transparent and refreshing perspective on tech transformation will resonate with anyone who feels their progress is slower than they (or their organization) would like to move. Kat and Jason provide valuable insights and advice for any business making a major technological shift.&nbsp;<br><br>Timestamps:<br>1:41 What were things like at REI before they decided to go composable<br>04:06 What pushed REI to start their composable transformation?<br>06:25 The importance of introducing changes in manageable parts<br>07:54 What composable will enable for the business<br>11:17 Advice for companies embarking on composable transformation<br>12:55 Dealing with differing opinions and disagreements<br>13:57 The importance of documentation<br>16:41 Hurdles and challenges REI has faced along the way&nbsp;<br>18:50 Managing expectations and maintaining morale when transformation takes a long time</div>

Kat Valdre and Jason Greely from the REI Platform engineering team share their composable transformation story. They discuss the challenges they faced while decomposing their monolithic architecture and their approach to building trust across the organization as they embark on a years-long transformation. Their transparent and refreshing perspective on tech transformation will resonate with anyone who feels their progress is slower than they (or their organization) would like to move. Kat and Jason provide valuable insights and advice for any business making a major technological shift. Timestamps:1:41 What were things like at REI before they decided to go composable04:06 What pushed REI to start their composable transformation?06:25 The importance of introducing changes in manageable parts07:54 What composable will enable for the business11:17 Advice for companies embarking on composable transformation12:55 Dealing with differing opinions and disagreements13:57 The importance of documentation16:41 Hurdles and challenges REI has faced along the way 18:50 Managing expectations and maintaining morale when transformation takes a long time

REI's composable transformation advice 

https://share.transistor.fm/s/c07c1d60/transcript

<div><a href="https://www.linkedin.com/in/kmazanec/">Keith Mazanec</a> (Director Software Engineering, Brad's Deals) returns to share the company's in-depth transformation story, highlighting the content lifecycle automations that made the biggest different for content teams as the company moved from legacy to composable. This session was recorded live at ContentCon 2023.&nbsp;</div>

Keith Mazanec (Director Software Engineering, Brad's Deals) returns to share the company's in-depth transformation story, highlighting the content lifecycle automations that made the biggest different for content teams as the company moved from legacy to composable. This session was recorded live at ContentCon 2023. 

Transformation through Automation: Keith Mazanec, Brad's Deals

https://share.transistor.fm/s/34edce09/transcript

<div>We hear time and time again that digital transformation has less to do with technology and more about helping people to change the way they think. But how do you actually do that? Our guest today has a proven formula. <a href="https://www.linkedin.com/in/jurrevanruth/">Jurre van Ruth</a> is leading a major digital transformation for the Dutch postal service. Today, he shares the secrets to his success - and the acronym is "FEAST".<br><br>00:57 FEAST: How to make sure everyone is excited about change from beginning to end<br>01:35 Fun - creating engaging and enjoyable meetings<br>02:18 Empathy - what if the other is right?<br>3:48 Aligned - how to ensure everyone is on the same page<br>5:28 Storytelling - the best thing you can hear in a meeting is something that's on the next slide<br>6:02 Team - bringing others along on the journey to increase your chances of success<br>7:31 How to address resistance to change<br>9:02 #1 piece of advice for anyone looking to make a big change</div>

We hear time and time again that digital transformation has less to do with technology and more about helping people to change the way they think. But how do you actually do that? Our guest today has a proven formula. Jurre van Ruth is leading a major digital transformation for the Dutch postal service. Today, he shares the secrets to his success - and the acronym is "FEAST".00:57 FEAST: How to make sure everyone is excited about change from beginning to end01:35 Fun - creating engaging and enjoyable meetings02:18 Empathy - what if the other is right?3:48 Aligned - how to ensure everyone is on the same page5:28 Storytelling - the best thing you can hear in a meeting is something that's on the next slide6:02 Team - bringing others along on the journey to increase your chances of success7:31 How to address resistance to change9:02 #1 piece of advice for anyone looking to make a big change

Make it a FEAST: How to get people excited about change, with PostNL's Jurre van Ruth

<div>What is a composable digital experience platform? What are the key capabilities that it must represent? Where do you start in building one? How do you know if you are successful - what metrics should you look at when, and how do you communiate to business and IT stakeholders along the way? Dutch postal service PostNL's Jurre van Ruth (Strategic Program Manager, Composable DXP) has the answers. In this episode, he tells the story of the company's digital transformation from monolithic technology to a Composable DXP and how that has made PostNL one of the country's most innovative digital businesses.&nbsp;<br><br>Timestamps:<br>0:54 What is PostNL?<br>1:38 Jurre's role and responsibility<br>2:20 Defining a Composable DXP<br>4:12 What was the digital capabilty landscape like inside PostNL before going composable?<br>6:03 Where to start? How the company decided where to begin the transformation.<br>7:22 What they did instead of a roadshow to get buy-in for the Composable DXP concept<br>8:38 "Zooming out" strategy to prepare a business for a big change<br>10:49 Metrics Jurre's team uses to measure success of the Composable DXP<br>13:41 How the team uses these metrics to create momentum<br>14:19 A simple but huge benefit of Composable DXP: creating a common language</div>

What is a composable digital experience platform? What are the key capabilities that it must represent? Where do you start in building one? How do you know if you are successful - what metrics should you look at when, and how do you communiate to business and IT stakeholders along the way? Dutch postal service PostNL's Jurre van Ruth (Strategic Program Manager, Composable DXP) has the answers. In this episode, he tells the story of the company's digital transformation from monolithic technology to a Composable DXP and how that has made PostNL one of the country's most innovative digital businesses. Timestamps:0:54 What is PostNL?1:38 Jurre's role and responsibility2:20 Defining a Composable DXP4:12 What was the digital capabilty landscape like inside PostNL before going composable?6:03 Where to start? How the company decided where to begin the transformation.7:22 What they did instead of a roadshow to get buy-in for the Composable DXP concept8:38 "Zooming out" strategy to prepare a business for a big change10:49 Metrics Jurre's team uses to measure success of the Composable DXP13:41 How the team uses these metrics to create momentum14:19 A simple but huge benefit of Composable DXP: creating a common language

What is a Composable Digital Experience Platform? With PostNL's Jurre van Ruth

<div>When <a href="https://www.linkedin.com/in/julietteolah/">Juliette Olah</a> joined <a href="https://booking.com/">Booking.com</a>, she created a comprehensive editorial strategy - but that strategy needed a more robust content management technology behind it. In this episode, she takes us through how she built a business case for headless CMS, how she got the green light for it, and what the new technology will enable for the brand in the years to come.<br><br>Timestamps:<br>01:15 The state of content tech at Booking.com when Juliette started at the company<br>01:33 Juliette's vision for content technology at Booking.com<br>03:55 Why choose headless?<br>05:17 Building the business case for headless techology<br>07:00 Getting the green light <br>09:35 The importance of advocacy <br>10:42 What Juliette is most looking forward to becoming possible with the new headless CMS at <a href="http://booking.com/">Booking.com</a></div>

When Juliette Olah joined Booking.com, she created a comprehensive editorial strategy - but that strategy needed a more robust content management technology behind it. In this episode, she takes us through how she built a business case for headless CMS, how she got the green light for it, and what the new technology will enable for the brand in the years to come.Timestamps:01:15 The state of content tech at Booking.com when Juliette started at the company01:33 Juliette's vision for content technology at Booking.com03:55 Why choose headless?05:17 Building the business case for headless techology07:00 Getting the green light 09:35 The importance of advocacy 10:42 What Juliette is most looking forward to becoming possible with the new headless CMS at Booking.com

Building the business case for headless technology, with Booking.com’s Juliette Olah

https://share.transistor.fm/s/b6169f90/transcript

<div><a href="https://www.linkedin.com/in/julietteolah/">Juliette Olah</a> joined <a href="https://booking.com/">Booking.com</a> in March 2020 - a scary time for the travel industry, but a fantastic opportunity to elevate editorial long-form content. In this episode, she takes us through building a net-new editorial strategy for the global travel brand - and how she sold it in to stakeholders throughout the company. This is an editorial strategy masterclass!<br><br>Timestamps:<br>1:01 Juilette's role<br>1:20 The state of editorial at Booking.com when Juliette joined<br>2:22 The key elements of an editorial strategy<br>4:19 Measurement and KPIs for editorial<br>5:22 What's a content pillar?<br>6:33 Where translation and localization fit in<br>9:42 How Juliette got stakeholder buy-in for her new editorial strategy<br>12:25 Remember, your content is competing with all other content</div>

Juliette Olah joined Booking.com in March 2020 - a scary time for the travel industry, but a fantastic opportunity to elevate editorial long-form content. In this episode, she takes us through building a net-new editorial strategy for the global travel brand - and how she sold it in to stakeholders throughout the company. This is an editorial strategy masterclass!Timestamps:1:01 Juilette's role1:20 The state of editorial at Booking.com when Juliette joined2:22 The key elements of an editorial strategy4:19 Measurement and KPIs for editorial5:22 What's a content pillar?6:33 Where translation and localization fit in9:42 How Juliette got stakeholder buy-in for her new editorial strategy12:25 Remember, your content is competing with all other content

Editorial strategy deep dive, with Booking.com’s Juliette Olah

<div>Whether you're new to the C-Suite or looking to get there soon, there will inevitably be communication challenges along the way - and possibly none as thorny as "sales vs marketing". Contentstack CMO <a href="https://www.linkedin.com/in/susancbeermann/">Susan Beermann</a> and Chief Revenue Officer <a href="https://www.linkedin.com/in/todd-rathje-b606356/">Todd Rathje</a> offer their perspective on how marketing and sales can play as one team, plus some all-around communication tips and tricks you need to know as a C-level executive.<br><br>Timestamps:<br>01:18 How Susan got from a career in sales to being CMO<br>02:03 Todd's entrepreneurial journey to Chief Revenue Officer<br>03:17 How to speak the language of the C-Suite<br>5:55 What leaders can do if marketing and sales are "warring factions" inside your business<br>07:48 C-level 'communications hack': Forging close connections at lightning speed<br>09:30 Advice for addressing conflict<br>12:26 Mindset tip: The importance of "being a goldfish"&nbsp;<br><br></div>

Whether you're new to the C-Suite or looking to get there soon, there will inevitably be communication challenges along the way - and possibly none as thorny as "sales vs marketing". Contentstack CMO Susan Beermann and Chief Revenue Officer Todd Rathje offer their perspective on how marketing and sales can play as one team, plus some all-around communication tips and tricks you need to know as a C-level executive.Timestamps:01:18 How Susan got from a career in sales to being CMO02:03 Todd's entrepreneurial journey to Chief Revenue Officer03:17 How to speak the language of the C-Suite5:55 What leaders can do if marketing and sales are "warring factions" inside your business07:48 C-level 'communications hack': Forging close connections at lightning speed09:30 Advice for addressing conflict12:26 Mindset tip: The importance of "being a goldfish" 

Tips from the C-Suite: How marketing and sales can get along

<div>Today we talk to a Director of Engineering who went from IT to retail sales and back about what he's learned. From taking a career leap of faith, to CX lessons learned on the retail floor, this episode is a must-listen for anyone in a customer experience oriented industry... or anyone looking to make a career change.<br><br>Timestamps:<br>1:11 Keith's backstory - how he got from computer programming to retail and back again<br>2:52 The "aha" moment that sparked Keith's journey back to technology<br>4:51 What was it like taking a leap of faith, leaving a solid career for an unknown developer bootcamp?<br>6:44 What Keith learned about business working in retail<br>9:39 Customer experience lessons from the retail floor</div>

Today we talk to a Director of Engineering who went from IT to retail sales and back about what he's learned. From taking a career leap of faith, to CX lessons learned on the retail floor, this episode is a must-listen for anyone in a customer experience oriented industry... or anyone looking to make a career change.Timestamps:1:11 Keith's backstory - how he got from computer programming to retail and back again2:52 The "aha" moment that sparked Keith's journey back to technology4:51 What was it like taking a leap of faith, leaving a solid career for an unknown developer bootcamp?6:44 What Keith learned about business working in retail9:39 Customer experience lessons from the retail floor

Taking career leaps of faith, with Brad’s Deals Director of Engineering

<div>Moving to composable technology almost never happens all at once. There is a transition period. How do you help teams make the most of the composable technology, while easing the transition between old and new? Keith Mazanec, Director of Software Engineering at Brad’s Deals shares how they used a composable content technology with automation capabilities (Contentstack) to create an easy transition that improved the lives of content editors straightaway - and created a better experience for everyone, customers included. Plus, hear about their favorite uses of Automation Hub to automate across the content lifecycle.<br><br>Timestamps:<br>1:05 The volume of content at Brad's Deals, and what that means for content editors<br>1:56 Why Brad's Deals looked for a new content management technology<br>2:27 An example of how automations helped reduce manual data entry for content editors<br>3:57 The custom dashboard Brad's Deals built for their editors<br>5:06 Example of automating a categorizing function to speed up content publishing process<br>6:03 Versioning and automating making changes to the content model<br>8:16 How Brad's Deals created continuity between their legacy technology and the new headless CMS<br>9:57 Automating throughout the content lifecycle across different content &amp; marketing applications</div>

Moving to composable technology almost never happens all at once. There is a transition period. How do you help teams make the most of the composable technology, while easing the transition between old and new? Keith Mazanec, Director of Software Engineering at Brad’s Deals shares how they used a composable content technology with automation capabilities (Contentstack) to create an easy transition that improved the lives of content editors straightaway - and created a better experience for everyone, customers included. Plus, hear about their favorite uses of Automation Hub to automate across the content lifecycle.Timestamps:1:05 The volume of content at Brad's Deals, and what that means for content editors1:56 Why Brad's Deals looked for a new content management technology2:27 An example of how automations helped reduce manual data entry for content editors3:57 The custom dashboard Brad's Deals built for their editors5:06 Example of automating a categorizing function to speed up content publishing process6:03 Versioning and automating making changes to the content model8:16 How Brad's Deals created continuity between their legacy technology and the new headless CMS9:57 Automating throughout the content lifecycle across different content & marketing applications

Bridging monolith and composable with automation, with Director of Engineering Keith Mazanec

https://share.transistor.fm/s/b02795b8/transcript

<div>How do you create a successful transformation when markets are unstable and business changes are inevitable? <a href="https://www.bradsdeals.com/">Brad's Deals</a> re-imagined their content technology and created a new world that the content teams had to adapt to... And then the market conditions turned and the whole company had to adapt again. In this episode, hear from Director of Software Engineering <a href="https://www.linkedin.com/in/kmazanec/">Keith Mazanec</a> about the lessons he's learned for creating change while building trust through turbulence.<br><br>Timestamps:<br>1:00 Why content is the lifeblood of Brad's Deals<br>1:28 The challenge that led the company to re-imagine their content technology<br>4:25 Why initially there was fear amongst the content team<br>5:08 How Keith helped to change the mindset inside the organization and build confidence<br>6:39 A challenging year&nbsp;<br>07:04 Rebuilding trust after layoffs<br>07:53 The importance of writing everything down<br>8:23 Planning for business continuity<br><br></div>

How do you create a successful transformation when markets are unstable and business changes are inevitable? Brad's Deals re-imagined their content technology and created a new world that the content teams had to adapt to... And then the market conditions turned and the whole company had to adapt again. In this episode, hear from Director of Software Engineering Keith Mazanec about the lessons he's learned for creating change while building trust through turbulence.Timestamps:1:00 Why content is the lifeblood of Brad's Deals1:28 The challenge that led the company to re-imagine their content technology4:25 Why initially there was fear amongst the content team5:08 How Keith helped to change the mindset inside the organization and build confidence6:39 A challenging year 07:04 Rebuilding trust after layoffs07:53 The importance of writing everything down8:23 Planning for business continuity

(Re)building trust through tech and business change, with Brad’s Deals’ Keith Mazanec

<div>Every company pays lip service to building a great culture where people trust each other, feel free to challenge each other, and openness and transparency are the name of the game. But building that kind of culture doesn't happen without work - and more importantly, a set of principles against which to work. Andreas Westendörpf (CTO, Emma Sleep) has transformed several organizations from slow and complex to agile and innovative - and he says the company culture must transform along with the technology, if you want to be in the 21st century as a business. In this episode, Andreas lays out the principles that Emma Sleep has used to build a culture of openness, trust, and transparency - and how Andreas thinks about management, leadership, and the principles of human motivation to underpin his team's participation in this culture and the company's success.<br><br>Timestamps:<br>0:58 What it means to "share early, broadly, and openly" inside a company<br>2:37 Why a bit of "chaotic noise" is okay, and actually needed, for a healthy culture<br>3:58 What metaphor Emma sleep uses for their team instead of "family"<br>5:32 Dan Pink's methodology for motivation, applied to the workplace<br>9:26 Build a team you want to work in<br>11:06 Don't become a manager<br><br></div>

Every company pays lip service to building a great culture where people trust each other, feel free to challenge each other, and openness and transparency are the name of the game. But building that kind of culture doesn't happen without work - and more importantly, a set of principles against which to work. Andreas Westendörpf (CTO, Emma Sleep) has transformed several organizations from slow and complex to agile and innovative - and he says the company culture must transform along with the technology, if you want to be in the 21st century as a business. In this episode, Andreas lays out the principles that Emma Sleep has used to build a culture of openness, trust, and transparency - and how Andreas thinks about management, leadership, and the principles of human motivation to underpin his team's participation in this culture and the company's success.Timestamps:0:58 What it means to "share early, broadly, and openly" inside a company2:37 Why a bit of "chaotic noise" is okay, and actually needed, for a healthy culture3:58 What metaphor Emma sleep uses for their team instead of "family"5:32 Dan Pink's methodology for motivation, applied to the workplace9:26 Build a team you want to work in11:06 Don't become a manager

Make your company a great place to work, with Emma Sleep’s Andreas Westendörpf

<div>Andreas Westendörpf (CTO) brought the concept of composable commerce to Emma Sleep. But that wasn't his agenda from the outset. In this episode, he shares how to know if your organization is ready for composable; why e-Commerce organizations can be surprisingly outdated in their technology; how to challenge vendors and commercial models in parts of the enterprise technology landscape that have not yet embraced composable principles; why Emma Sleep made the jump -- and what you should be prepared for if you do the same.&nbsp;<br><br>Timestamps:<br>1:00 Why Andreas brought the concept of composable to Emma Sleep<br>4:49 Why e-Commerce technology is often surprisingly outdated<br>5:34 How (monolithic) vendor commercial models make composable difficult<br>8:14 How Andreas challenged Microsoft on composable models - and won<br>11:24 What businesses need to know about the potential of composable technology<br>13:45 The last replatform you'll ever do?<br>15:35 Andreas's advice for businesses starting their composable journey</div>

Andreas Westendörpf (CTO) brought the concept of composable commerce to Emma Sleep. But that wasn't his agenda from the outset. In this episode, he shares how to know if your organization is ready for composable; why e-Commerce organizations can be surprisingly outdated in their technology; how to challenge vendors and commercial models in parts of the enterprise technology landscape that have not yet embraced composable principles; why Emma Sleep made the jump -- and what you should be prepared for if you do the same. Timestamps:1:00 Why Andreas brought the concept of composable to Emma Sleep4:49 Why e-Commerce technology is often surprisingly outdated5:34 How (monolithic) vendor commercial models make composable difficult8:14 How Andreas challenged Microsoft on composable models - and won11:24 What businesses need to know about the potential of composable technology13:45 The last replatform you'll ever do?15:35 Andreas's advice for businesses starting their composable journey

The last replatform you’ll ever do, with Emma Sleep’s Andreas Westendörpf

<div>If you're on the "business" side of your company and don't think too much about the workings of the IT department, <a href="https://www.emma-sleep.com/">Emma Sleep</a> CTO <a href="https://www.linkedin.com/in/westendoerpf/">Andreas Westendörpf</a> has some news for you: it's time to start paying attention.&nbsp;<br><br>In this episode, Andreas uncovers common misconceptions about the IT department and shares why it's essential to close the gaps between IT, marketing, and everything in between.&nbsp;<br><br>Timestamps:<br>2:00 How a CTO can bring an enterprise into the 21st century<br>2:25 Common misconceptions in the business world about software&nbsp;<br>3:49 Just because you can, doesn't mean you should<br>4:41 The attitude towards the IT department that kills innovation<br>7:30 How technology creates value inside an organization<br>9:52 The trend Andreas has noticed in the past few years that means you have to start thinking about your techhnology</div>

If you're on the "business" side of your company and don't think too much about the workings of the IT department, Emma Sleep CTO Andreas Westendörpf has some news for you: it's time to start paying attention. In this episode, Andreas uncovers common misconceptions about the IT department and shares why it's essential to close the gaps between IT, marketing, and everything in between. Timestamps:2:00 How a CTO can bring an enterprise into the 21st century2:25 Common misconceptions in the business world about software 3:49 Just because you can, doesn't mean you should4:41 The attitude towards the IT department that kills innovation7:30 How technology creates value inside an organization9:52 The trend Andreas has noticed in the past few years that means you have to start thinking about your techhnology

Your misconceptions about the IT department, with Emma Sleep’s Andreas Westendörpf

<div>You know that something inside your business needs to change. What do you do next? In this episode, we asked <a href="https://www.linkedin.com/in/todd-k-harris/">Todd Harris</a> (SVP, Global Alliances, <a href="https://www.valtech.com/en-gb/">Valtech</a>) and <a href="https://www.linkedin.com/in/gordana-vuckovic/">Gordana (G) Vuckovic</a> (Chief Revenue Officer, <a href="https://vuestorefront.io/">Vue Storefront</a>) about strategies to effect change inside your enterprise. We cover:</div><ul><li>Why change is hard</li><li>Strategies to be seen as a positive driver of change (instead of a naysasyer or detractor)</li><li>How to build confidence to speak up when change needs to happen</li><li>How to bring change ideas to your leadership successfully</li></ul><div><br>Other links and notes:</div><ul><li>Check out the <a href="https://machalliance.org/">MACH Alliance</a></li><li>Learn more about&nbsp;<a href="https://beyondyourblock.info/">Beyond Your Block</a></li><li>See Valtech's recently released first public D&amp;I report <a href="https://www.valtech.com/491e64/globalassets/00-global/03-docs/02-career/valtech-group-2022-diversity-inclusion-report.pdf">here</a>.</li></ul>

You know that something inside your business needs to change. What do you do next? In this episode, we asked Todd Harris (SVP, Global Alliances, Valtech) and Gordana (G) Vuckovic (Chief Revenue Officer, Vue Storefront) about strategies to effect change inside your enterprise. We cover:Why change is hardStrategies to be seen as a positive driver of change (instead of a naysasyer or detractor)How to build confidence to speak up when change needs to happenHow to bring change ideas to your leadership successfullyOther links and notes:Check out the MACH AllianceLearn more about Beyond Your BlockSee Valtech's recently released first public D&I report here.

You asked... How to speak up when something needs to change?

<div>Mindy Montgomery (Sr. Technical Product Manager at ASICS) is a true disruptor. As a serial product manager and consultant, she has instigated change in a variety of industries - like democratizing patient data in healthcare. In this episode, Mindy shares her perspective on creating change, what it takes to make changes you put in motion stick -- plus, hear her surprising advice for what to look for in your next job.<br><br>Timestamps:<br>0:53 Democratizing patient data in healthcare<br>4:52 Don't work with people you know<br>6:56 Lessons from transforming 150-year-old brands<br>8:20 Switching to a new technology won't bring about change<br>9:08 End user experience is critical for product, process, and brand adoption</div>

Mindy Montgomery (Sr. Technical Product Manager at ASICS) is a true disruptor. As a serial product manager and consultant, she has instigated change in a variety of industries - like democratizing patient data in healthcare. In this episode, Mindy shares her perspective on creating change, what it takes to make changes you put in motion stick -- plus, hear her surprising advice for what to look for in your next job.Timestamps:0:53 Democratizing patient data in healthcare4:52 Don't work with people you know6:56 Lessons from transforming 150-year-old brands8:20 Switching to a new technology won't bring about change9:08 End user experience is critical for product, process, and brand adoption

Disrupting industries and building an "experience library" with ASICS' Mindy Montgomery

<div><a href="https://www.linkedin.com/in/mjmontgomery/">Mindy Montgomery</a>, Sr. Technical Product Manager at ASICS, describes the brand's journey from monolithic technology to a composable customer experience ecosystem. She describes how their eCommerce, omnichannel, and partnerships brand experiences are underpinned by composable technology, and how all of that stems from their brand mission - "A sound mind in a sound body".<br><br>Learn about:<br>- The ASICS vision for the truly omnichannel customer experience&nbsp;<br>- How the company moved from a Salesforce monolithic platform to a composable stack<br>- What Mindy has learned about how to run RFPs quickly, efficiently, and effectively<br><br>Timestamps:&nbsp;<br>1:01 The ASICS omnichannel vision<br>2:30 The company's journey to eCommerce and composable technology<br>3:57 The brand promise that is driving technological strategy at ASICS<br>4:39 The composable model supporting future brand extensions inside the ecosystem platform<br>6:33 Moving off the monolith&nbsp;<br>8:11 What's next in eCommerce for the brand<br>10:09 Tips for surviving the RFP process<br>13:06 Trust your internal knowledge - and instincts when it comes to vendor conversations<br><br></div>

Mindy Montgomery, Sr. Technical Product Manager at ASICS, describes the brand's journey from monolithic technology to a composable customer experience ecosystem. She describes how their eCommerce, omnichannel, and partnerships brand experiences are underpinned by composable technology, and how all of that stems from their brand mission - "A sound mind in a sound body".Learn about:- The ASICS vision for the truly omnichannel customer experience - How the company moved from a Salesforce monolithic platform to a composable stack- What Mindy has learned about how to run RFPs quickly, efficiently, and effectivelyTimestamps: 1:01 The ASICS omnichannel vision2:30 The company's journey to eCommerce and composable technology3:57 The brand promise that is driving technological strategy at ASICS4:39 The composable model supporting future brand extensions inside the ecosystem platform6:33 Moving off the monolith 8:11 What's next in eCommerce for the brand10:09 Tips for surviving the RFP process13:06 Trust your internal knowledge - and instincts when it comes to vendor conversations

Moving from monolith to composable with ASICS' Mindy Montgomery

https://share.transistor.fm/s/b58cbacb/transcript

<div><a href="https://www.linkedin.com/in/mjmontgomery/">Mindy Montgomery</a> has led change from without, from within, as a leader and as an individual contributor - and in this episode, she shares tips learned from years guiding businesses through major technological shifts.&nbsp;<br>- How to work towards a vision, even if leadership hasn't provided one&nbsp;<br>- The killer question that disrupts the attitude "that's the way we've always done things"<br>- How to build your argument to be successful as an agent of change<br>- How to be a leader that empowers change agents (instead of an inhibitor)&nbsp;<br><br>Timestamps:<br>1:11 How ASICS built confidence inside the org during a major technology and process change<br>1:47 Working towards a vision without a leadership directive<br>3:39 How to help organizations break out of old habits<br>5:37 De-pressurizing the process of change<br>8:10 Creating a culture that empowers change agents<br>10:18 Advice for leaders at all levels of the organization&nbsp;<br><br></div>

Mindy Montgomery, Senior Technical Product Manager at Asics, shares the many ways she's navigated around organizational resistance to change. 

Battling resistance to change, with ASICS' Mindy Montgomery

<div><a href="https://www.linkedin.com/in/jasmin-guthmann-a463a766/">Jasmin Guthmann</a> is Head of Corporate Communications at <a href="https://www.contentstack.com/">Contentstack</a> and Vice President &amp; Executive Board Member of the <a href="https://machalliance.org/">MACH Alliance</a>. She's also an author, ironman triathlete, and host of <em>People Changing Enterprises</em> podcast. We cover:<br>- How to reframe 'workplace politics' for yourself and play the long game, to get what you want<br>- The art and value of self-promotion<br>- How to ask questions without coming off as a naysayer&nbsp;<br>- When to take initiative and how to do it right<br><br>Timestamps:<br>1:14 Reframing "workplace politics" in a more useful way<br>3:11 The give-and-take of stakeholder management<br>4:33 The value of self-promotion (and how to do it right)<br>6:22 The power of asking questions (and how to do THAT right)<br>9:17 When - and how - to take initiative, without ruffling feathers<br>12:02 Dealing with fear, uncertainty, and rejection</div>

In this bonus episode, host Jasmin Guthmann shares advice for navigating stakeholder management, managing workplace politics, and overcoming fear of uncertainty and rejection - for going after what you want at work with confidence.

Stakeholder management: Getting what you want at work, with Jasmin Guthmann

<div><a href="https://www.linkedin.com/in/zachcrittendon/">Zach Crittendon</a> has a background as a marketer, software developer, and now software architect at Levi Strauss &amp; Co. And when we asked him what he's most proud of, he said it's that the tools he builds for the marketing team help them to work autonomously, and make their lives easier.&nbsp;<br><br>In this episode, he shares:<br>- Why one of his proudest achievements is the content technology set-up at Levi's<br>- What it takes to build and maintain tech that supports autonomous marketing teams&nbsp;<br>- Why the marketing team reacted to a feature built for them with a "look of horror"... and what happened next&nbsp;<br><br>Timestamps:<br>01:28 Why the content management system is one of Zach's proudest achievements at the company<br>04:07 Why the 'internal' user experience is 50% of many technology implementation projects<br>06:49 How to build and implement technology that supports collaboration<br>07:41 Why Zach's transformation for the marketing team scared people at first - and how he helped bring them on board<br>12:32 Don't force adoption of tools or features - here's what to do instead</div>

Zach Crittendon (Levi's) shares the psychology behind tech strategies that make marketing teams more autonomous.

Carrots, not sticks: building tech for autonomous teams, with Levi’s Zach Crittendon

<div>You'll hear:<br>- The brand's risk-reducing method to transition to a best-of-breed architecture <br>- How <a href="https://www.linkedin.com/in/zachcrittendon">Zach Crittendon</a> built inventory-aware shoppable videos for Levi's in two days of coding<br>-And why going composable has allowed Levi's marketers to do things they only dreamed of for many years<br><br>Timestamps:<br>01:43 Levi's e-commerce journey<br>02:57 Why go composable?<br>04:53 What going composable has made possible for Levi's<br>07:39 Zach's advice for making the move to composable successful <br>08:33 How Levi's did it: which business case they started with, and what are the phases that followed<br>12:03 How Levi's commerce + content experience capabilities work, and why Zach is proud of these<br>17:48 How Zach built "shoppable videos" in two days<br><br>Learn more about <a href="https://explore.contentstack.com/go-composable-tech">going composable with Contentstack</a>.</div>

Zach Crittendon implemented Levi Strauss & Co.'s first composable technology, and has long been an advocate for composable and advisor to retail brands, answering their questions about how to do it well, what to do first, and what to look forward to after the transition. Today, hear from Zach first-hand about what "going composable" has enabled for Levi's and how you can do the same. 

Moving to a composable architecture, with Levi's Zach Crittendon

https://share.transistor.fm/s/73f718af/transcript

<div>Host of Dreammakers, Neha Sampat, is a three-time tech founder and CEO known for building successful companies that are great places to work - and a sommelier, so the show is recorded sipping a hand-selected wine.<br><br>Jasmin Guthmann is VP and Executive Board Member of the MACH Alliance, Contentstack's Head of Corporate Communications, and host of People Changing Enterprises. She wrote the book (literally) on training for her first ironman competition, and she is leading the "Women in MACH" movement that is challenging all companies in the MACH Alliance to commit to gender diversity practices.<br><br>Listen in to this dynamic interview to learn more about our show's host.&nbsp;<br><br>Other show notes:</div><ul><li><a href="https://jamesclear.com/atomic-habits">Atomic Habits</a> by James Clear is a book Jasmin recommended</li><li><a href="https://www.wine.com/list/wine/mosel/7155-106835?s=psca_google_campaign_SCH50_Region+-+DSA&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_term=&amp;utm_campaign=Region+-+DSA&amp;showpromo=true&amp;promo=SCH50&amp;gclid=CjwKCAiAjs2bBhACEiwALTBWZeQHLmUMmnPT-i_sFwsGBQDqcVtqGXd_hbWgC5U5Um2QZL0k6NY1OhoC3OwQAvD_BwE&amp;gclsrc=aw.ds#closePromoModal">German Riesling from the Mosel region</a> is Jasmin’s wine recommendation</li><li>Follow Neha Sampat on <a href="https://www.linkedin.com/in/nehasampat/">LinkedIn</a> and <a href="https://twitter.com/nehasf?lang=en">@nehasf</a></li><li>Follow Jasmin Guthmann on <a href="https://www.linkedin.com/in/jasmin-guthmann-a463a766/">LinkedIn</a> and <a href="https://twitter.com/JasminGuthmann">@JasminGuthmann</a></li><li>Follow <a href="https://twitter.com/Contentstack">@Contentstack</a></li></ul>

This interview was recorded for the last episode of Neha Sampat's Dreammakers, a show about trailblazing women changing the way you see success, purpose, and what it takes to bridge the two. In this interview, hear about Jasmin's iron-man career, how she develops discipline and builds value-oriented, high-performing teams, and how she has been fighting for gender diversity in the tech industry, both strategically and tactically.

An interview with Jasmin Guthmann, by Contentstack CEO Neha Sampat

<div>Bob shares how he steered Dawn Foods from zero to launch, including:&nbsp;<br>- Hiring the right people&nbsp;<br>- Crucial conversations with stakeholders &amp; the board<br>- 3 foundational truths for thinking about their technology&nbsp;<br>- What decisions had to be made first&nbsp;<br>- How the company had to transform along with the technology<br>- Five lessons learned for a successful transformation&nbsp;</div>

This is a bonus episode of People Changing Enterprises. Hear from Chief Digital Officer Bob Howland tell the story of how he transformed the B2B manufacturing company Dawn Foods from zero eCommerce capabilities, to having a 
 super-modern self-service eCommerce site a year later.

Bob Howland: What I learned leading Dawn Foods through massive transformation

<div>In this episode, Jon, Head of Digital at Golfbreaks, shares what motivated him, how it went, and what he believes are the key values that help you to become a change agent even if you're not exactly confrontational.<br><br>Timestamps:<br>0:55 Jon's journey from the Daily Telegraph to Golfbreaks<br>2:37 Why the Golfbreaks website relaunch was one of the biggest wins of his career<br>3:41 People need to buy into what you're selling<br>4:50 Jon's #1 piece of advice: Don't be afraid<br>6:43 Key values for creating sustainable change inside your business<br>8:20 Get out of the detail to empower your teams</div>

Jon Richards was not always a "challenger" type. But when he saw a very broken process inside his business, he knew he had to take action. So he put together a proposal to fundamentally change a portion of the digital enterprise - and put it to a tough crowd. 

How to be scared and challenge anyway

<div>In this episode, learn how leisure travel company Golfbreaks went from outdated to composable technology, what a Digital Center of Excellence can do for your company, and how to sustain innovation across the business with technology, people, and processes.&nbsp;<br><br>Timestamps:<br>1:13 What is a Digital Center of Excellence?<br>2:54 Golfbreaks' messy technology landscape "before"<br>5:09 Why the company stopped using agencies and moved most functions in-house<br>6:12 How Golfbreaks transformed its tech stack to support continuous innovation&nbsp;<br>9:08 Why agnostic "composable" technology de-risks the tech acquisition process<br>10:52 How the company finds good developers<br>11:38 Using young talent to revive an old industry<br>14:04 How to decide what CX innovations to go after - or not<br>15:05 Example of an innovation Golfbreaks had to roll back&nbsp;<br>16:24 Example of looking closely at CX data to fix revenue leaks&nbsp;</div>

Scaling a digital business is a given necessity, but when you're in an old-school industry - like golf - it can get pretty tricky to get to the level of digital agility you need, let alone create cutting-edge innovation. But Jon Richards, Head of Digital at Golfbreaks, did it - implementing an agile composable stack across the business. What's more, he created something called a "Digital Center of Excellence" that supports continued innovation for the company. 

Create a Digital Center of Excellence for sustained innovation

<div>Learn how this industry leader maintains their standard of "excellence" across the entire organization - including what metrics they measure, how they empower their teams, and what they do when things go wrong.<br><br>Timestamps:<br>0:53 What is Golfbreaks?<br>1:37 How Golfbreaks retained 80% of business during the pandemic<br>2:20 A customer-centric technology buying strategy<br>4:51 How to demand &amp; maintain excellence throughout the organization<br>6:55 Examples of how to empower sales agents &amp; customer support for excellence in service<br>8:44 How empowerment of individuals feeds back into the company's customer service strategy</div>

Learn how to go from good to great from a company that needs to be great to survive. Golfbreaks is at the forefront of a highly competitive industry and they have no choice but to be the best, especially in customer service. 

How to go from good enough to excellent

<div>Learn how to have better feedback conversations that won't result in ruffled feathers - but instead, better creative, better processes, and better relationships with your designers. This episode features executive creative consultant <a href="https://www.kennmacrae.com">Kenn MacRae</a>, product designer <a href="https://www.linkedin.com/in/skoopmans/">Sietse Koopmans</a>, and <a href="https://www.linkedin.com/in/paul-watson-digitaldesigner/">Paul Watson</a>, Head of Brand and Design at <a href="https://www.golfbreaks.com/">Golfbreaks</a>.<br><br>02:02 Sietse's best worst feedback story<br>03:20 Kenn's global perspective<br>04:17 Paul's unique position inside his enterprise<br> 04:45 Lesson 1 (Set the parameters)<br>06:36 Lesson 2 (Ask)<br>07:46 Lesson 3 (Be honest)<br>09:47 Lesson 4 (Explain why)<br>12:14 Lesson 5 (Don't solutionize)<br>14:31 Takeaways - 3 things to try&nbsp;<br><br></div>

On this special bonus episode of People Changing Enterprises, we answer just one question: how to give designers negative feedback. Hear firsthand from three designers on how to get better at giving "negative" (or constructive) feedback when you're looking at work that doesn't feel right. 

Bonus: How to give designers negative feedback

<div>Learn the surprisingly simple values and tactics that you can employ as a mid-level employee to create meaningful change. For senior leaders, the team also drops some suggestions for how to create an environment where change-makers can thrive. This is a short and sweet round-robin on the best ticks and tricks three mid-level change-makers inside Icelandair have learned about what makes making change easier.&nbsp;<br><br>Timestamps:<br>1:33 How conflict relates to expectations<br>2:23 The key value Oskar aims for in creating long-lasting change<br>3:15 How Edvardas frames every project to minimize conflict<br>4:38 Common mistakes Hallur has seen in people trying to create change&nbsp;<br>6:42 Be prepared to throw out your plan<br>7:40 How senior leadership can foster an environment where creating change is the norm<br>9:43 Quickfire: One piece of advice for someone who wants to make their mark on their business</div>

Icelandair's content team has restructured the airline's content process, and has done so in a completely drama-free way. Edvardas, Hallur, and Oskar share their approach to changing an enterprise, when you're NOT in the C-suite. 

How Icelandair's change-makers keep work drama-free

<div>That's right, the Icelandair content team doesn't just write content. They are guardians of their headless content management stack, working upstream with developers to make the system - and its output (digital products) - better for employees and customers alike. And they feel strongly that this should be the case in more companies out there. Learn from their example in today's episode, and you might be tempted to call your content team into your sprint planning too.<br><br>Timestamps:<br>02:08 What the pandemic was like for Icelandair, and how their technology strategy changed as a result<br>03:31 Why composable / headless technology was an advantage during the past few years<br>06:24 The unique way the content team at Icelandair works with the content technology<br>07:42 Creating independence for distributed global content teams<br>09:32 How is Icelandair's strategy helping them to compete with other, larger airlines?<br>12:33 Icelandair's API-based content translation process<br>15:15 How composable and headless technology maximizes freedom for creative and developer teams</div>

How headless tehcnology helped Icelandair navigate a pandemic, how it allows them to compete with industry giants, and how the content team works side-by-side with developers to build content, translation, and development velocity that helps them keep that competitive edge. 

Break content speed limits: How Icelandair uses tech to compete with giants

https://share.transistor.fm/s/9a471112/transcript

<div>Icelandair's content (all of it - from flight destinations to marketing campaigns) was scattered across business teams and third-party agencies. Then this power trio took the reins and brought the process in-house, under control, and to a level of efficiency that allowed them to stay operational through all the chaos during Covid shutdowns and beyond. In the process they became the brand's "content center of excellence". In this episode, Icelandair's Óskar Völundarson, Edvardas Paskevicius, and Hallur Þór Halldórsson dive deep into their content process - so if your organization's content is a bit chaotic, this is a great listen. Or, if you are part of any team that could use some quality control, organization, process and structure, check out this episode to learn how to take the reins and become the managing authority of excellence yourself.&nbsp;<br><br>Timestamps:<br>01:18 What is the job of content at Icelandair?<br>02:02 The content team as intermediaries<br>02:39 "Before": What was the content landscape before Óskar and Edvardas joined the company?<br>04:23 "During": What transformed in the business, the culture, and the team, to allow change to take place?<br>06:06 "After": What does the content Center of Excellence look like today?<br>07:22 Troubleshooting: What Óskar and Edvardas do when something goes wrong in the content process<br>09:42 How can someone create their own Center of Excellence inside their organization?<br>10:19 Example of a well-oiled content excellence process<br>11:43 How the team ensures clear lines of communication<br>12:30 How to create, or earn, the authority to become arbiters of excellence<br><br></div>

Hallur, Óskar and Edvardas took a messy process inside Icelandair and turned it into the company's competitive advantage. In this episode, they share how they did it, and how you can create your own "center of excellence" inside your organization - no matter your "rank". 

Earning authority: How a team of copywriters changed an airline

https://share.transistor.fm/s/a90ac4a7/transcript

<div>In this episode, Danielle shares her toolkit: How to make a game plan, get buy-in for that plan, and implement it effectively. She also shares the personal values that have made her successful, pitfalls to avoid when trying to change an enterprise, and advice for executives aiming for hyper-growth.<br><br>Timestamps:&nbsp;<br>1:10 Danielle's story - How she went from accountant to investor, CTO, and founder/CEO<br>3:40 Danielle answers "How do you do so many things at the same time?"<br>4:32 Two traits Danielle values in her ability to make an impact<br>5:52 What does it take to change an enterprise?&nbsp;<br>7:24 Advice for gathering intel that will bolster your change-making plan<br>8:24 Advice for anyone looking to make their mark on their enterprise<br>10:04 Danielle's "roadshow" strategy for getting buy-in for change<br>12:05 Advice for executives to enable your organization to move faster</div>

Danielle Diliberti accelerated from accountant to tech investor, CEO & CTO in just a few short years. Yes, she's got talent in spades. But also, she has a set of operating principles for how to create organizational impact - that you can steal.

Toolkit for becoming a change-maker, with CEO, CTO, investor Danielle Diliberti

https://share.transistor.fm/s/edaefab1/transcript

<div>In this episode, Danielle gives a masterclass on tech selection: how to set a technology strategy for something that's never been done before, how to "diagnose" failure points in a customer experience, and how a flexible architecture approach allowed The St. James to thrive during the pandemic - and become an industry leader in the meantime. &nbsp;<br><br>Timestamps:<br>1:14 What is The St James - and why its tech needed an overhaul<br>3:06 How Danielle diagnoses what needs to be "fixed" in the customer experience<br>5:08 How to make a plan for what to change<br>6:17 Danielle's 2 tips to select the right technology<br>8:45 The unfortunate "best in class" software at The St. James - what they did to change it and thrive during the pandemic<br>12:03 Survival in the health &amp; wellness industry from a tech perspective<br>13:29 What businesses that are successful in their transformation do that others don't<br>14:41 Why you should challenge your assumptions about the IT department</div>

CTO Danielle Diliberti overhauled the tech stack of a just-4-year-old business - by using her tech investor knowledge to find and leverage tech that hasn't been used in the health and wellness context before at scale. 

When best-in-class isn't good enough: Tech strategy for category leadership

<div>In this episode, Danielle shares what she's learned as a first-time CEO about how to set people up for success, when to step in to fix something - and when to stay out of it, and her top strategy for building a culture of collaboration. Doing all this while building an industry-changing product is no mean feat, even without wearing three high-profile hats; but Danielle has a few tricks up her sleeve that you will want to steal - whether you are the CEO or you're just starting your career. These are strategies everyone can use to become a more effective team member and lead from within.<br><br>Timestamps:<br>1:04 How Sommsation is disrupting the wine-tasting industry<br>1:43 Danielle's journey to CEO<br>3:08 How Danielle approached stepping into the CEO role<br>4:00 The "3/3/3" trick to quickly upskill people and teams<br>5:40 How to decide when to intervene, or challenge your team to do better<br>7:30 The golden rule for how much to expect from your people<br>8:12 When to NOT intervene<br>10:47 Strategy to build culture - while accelerating strategy, planning, and alignment</div>

A great leader aims for efficiency, without sacrificing culture or their team's professional growth. How? We asked Danielle Diliberti, CEO of fast-growing experiential marketplace Sommsation (plus a CTO of a wellness brand - and a tech investor - in her spare time). 

Leading at high speed: empowerment vs. efficiency with CEO Danielle Diliberti

https://share.transistor.fm/s/3fc2c52b/transcript

<div>Find out how Bob Howland, a seasoned transformation expert, helps enterprise teams to change: his strategies cover dealing with discomfort, side-stepping the "me vs you" mentality, plus a project he calls "the most embarrassing of his career" that helped rally the entire company around the need for change.&nbsp;<br><br>Timestamps:&nbsp;<br>0:11 Intro &amp; Bob's story<br>2:27 Bob's big decision in the first days on the job that got the entire company to rally behind transformation<br>4:55 Did Bob need bravery to make change happen?<br>6:09 Bob defines "radical resiliency"<br>7:35 How Bob takes the "personal" out of the equation<br>9:35 What's the best way to get over resistance?<br>11:13 How Bob hacks knowledge sharing to get compelling data for creating successful change<br>13:48 What motivates Bob most&nbsp;</div>

Chief Digital Bob Howland has helped 27 enterprises through digital transformation. And he's the first to say that the technology is the easy part. He shares the strategies he uses to get people to embrace change, including "radical resiliency" - the ultimate tool for sustaining the motivation, collaboration, and courage required to create long-lasting transformation. 

Radical resiliency: Cultivate the mindset for change

<div>"Too often we build things and then we just let them sit. In all the important aspects of our life, we don't operate that way. So why would we think that a big technology project would be any different?"&nbsp;<br><br>In this episode, Bob Howland lays down your keys to success as a Chief Digital Officer. For his most recent success, Dawn Foods, Bob sketched out his ideal eCommerce architecture - which was a "composable commerce" stack before that term even existed - and built it in just 22 weeks (which was ahead of time &amp; on budget). This is a massive enterprise transformation - Dawn Foods is a 4,000 people company, and prior to Bob, they had zero eCommerce infrastructure or expertise. Less than 6 months to a fully self-service eCommerce experience from scratch? Yup. And it doesn't stop there. Listen to find out Bob's top 5 lessons for CDOs.<br><br>Timestamps:</div><ul><li>0:11 Intro &amp; Dawn Foods story</li><li>2:08 Lesson 1: How to buy technology</li><li>5:13 Why Bob allocated more dev hours to post-launch than pre-launch</li><li>5:55 Taking internal opinions with a grain of salt</li><li>7:23 Handling the quality, cost, time, triangle</li><li>8:20 How Dawn Foods collects customer data (Voice of Customer)</li><li>9:30 Lesson 2: How to allocate your time</li><li>11:15 "But we're doing just fine" - pushing for change when you're already market leader</li><li>12:25 Lesson 3: How Bob gains credibility in the first 30 days in any company (30 doughnuts in 60 days)</li><li>14:56 Lesson 4: The importance of "disproof"&nbsp;</li><li>16:44 How to avoid offending people when you point out what needs to change - and get them to help you instead</li><li>20:53 Lesson 5: How (and why) to play the long game when it comes to transformation</li></ul>

A Chief Digital Officer who has transformed 27 enterprises shares the top 5 lessons he's learned for successful transformation, including: How to buy technology, how to allocate your time, #1 thing to do in your first 30 days, objection handling, and keys to long-term success. 

Long-term tech strategy: Advice from a Chief Digital Officer

<div>Bob Howland ushered in a massive transformation as CDO at Dawn Foods. And it all started with him asking the board for a <em>lot</em> more money than they expected, and telling the CFO "we're never going to agree". Find out how he went from that, to this - a(another) highly successful, on-time, on-budget transformation under his belt. There is so much to learn from this short conversation - from how to create advocates, to how to handle bad news, to how to have the courage for tough conversations.&nbsp; <br><br><em>Please accept our excuses for the somewhat rough audio quality which suffered due to unforeseen circumstances - we promise future episodes of People Changing Enterprises will be much better! </em>&nbsp;<br><br><strong>Timestamps:</strong></div><ul><li>00:11 Intro - Bob's Story</li><li>02:03 Bob's first challenging conversation with his CFO</li><li>05:27 How Bob created a powerful advocate in the finance team to earn the trust of the CFO and the board</li><li>7:08 How Bob earned credibility in the company by working with the finance team</li><li>9:10 Why Bob advises being the bringer of bad news and how he does it&nbsp;</li><li>10:50 The importance of paying attention to data to spot potential difficult situations early&nbsp;</li><li>12:38 What to do when "the board doesn't get it" - how Bob works with board members to de-risk board approval meetings</li><li>15:18 Why having patience is the biggest virtue in dealing with potential blockers</li></ul>

What do you do when you and your CFO don't see eye to eye? When you need to ask for (more) money? Or when the board "doesn't get it"? Bob Howland faced all 3 situations in the first few weeks on the job when he signed on to transform Dawn Foods into an eCommerce enterprise. In this episode, he shares how to approach difficult conversations with executives; why you should "be the bringer of bad news" - and how to do it; and how he's learned to get board members to back his requests - before he even formally asks.

How to have hard conversations with your CFO

<div>Welcome to People Changing Enterprises. Meet your host, Jasmin Guthmann, as she shares why we started this show, who it's for (hint: it's you), and a preview of the goodness to come.&nbsp;</div>

Welcome to People Changing Enterprises. Who are they? They're you. Listen to find out more. 

Introducing People Changing Enterprises

This is a show for status quo busters inside enterprises who are ready to make change happen. We: ask people who have transformed big businesses how they’ve done it through three lenses: technology, mindset, and strategy. You: get the roadmap to creating change inside your own enterprise. 